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Magazines

Research World (October 2008)

When we talk about market research, we often forget that research as a whole encompasses great swathes of work done for social and political purposes. Indeed, in the US alone, research expenditure by government, social think tanks and universities...

Catalogue: Research World 2008
Author: ESOMAR B.V.
October 1, 2008

Magazines

Research World (February 2004)

The presentation of research results apparently tends to become more problematic when it is about polling and opinion research, that is to say pre-electoral surveys and research concerning political issues. To an increasing level, the results are...

Catalogue: Research World 2004
Author: ESOMAR B.V.
February 1, 2004

Research papers

The research industry's waning relationship with the respondent

This quantitative study of 802 survey responders and non-responders from around the world examines the general public’s acceptance of survey research. Key findings include: the importance of incentivization is increasing; poorly constructed...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: William MacElroy, Ed Erickson, Mary Monroe, Donna Victoria, Fred Bové
September 23, 2001

Research papers

RAJAR respondents

A wide range of demographic and other data for the classification and description of listeners is collected as part of the RAJAR audience measurement system in the United Kingdom. In addition to the existing characteristics, users have expressed...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: John Stockley, Tim Farmer
Company: Ipsos MRBI
April 1, 2001

Research papers

Knowing the future

Using data collected in the springs of 1999 and 2000 from a standardized survey of over 18,000 respondents across the United States, a prospective model of health plan customer loyalty was developed. The model was based on a combination of...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Author: James Bologna
April 1, 2001

Research papers

eHealth

This paper shows how with the aid of seven central questions, the potential success of ‘eHealth’ (the sale of medicines over the internet) can be ascertained and implications deduced for marketing. A survey of doctors, pharmacists and...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Harald Hasselmann
Company: Ipsos MRBI
September 1, 2000

Research papers

Site location studies and geodemographics

Most research projects have a geographical dimension - be it a geographically defined survey universe, geographical sampling locations or geographical analysis of the results. In this chapter, we show how knowledge of geography may be applied or can...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Barry Leventhal, Jonathan Reynolds
September 1, 1998

Research reports

ESOMAR 1997 report in radio audience measurement in Europe

The purpose of this ESOMAR 1997 report on radio audience measurement in Europe is to supply a comprehensive overview of national practice across Europe. In total, the ESOMAR report includes 42 surveys from 30 countries.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1997

Research papers

Sampling errors

In this and the following paper, the phenomena associated with and the nature of "survey error" is explored.

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Neil Higgs
February 14, 1995