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Research papers

Sweden

This paper briefly describes a continuous market information system for the travel industry in Sweden and shows various applications and usage possibilities. The paper shows how the system can be used to monitor basic market volumes as number of...

Catalogue: ESOMAR Congress 1989
Authors: Bengt Sahlberg, Par Källeskog
Company: Burke, Inc.
September 15, 1989
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Citation

Sahlberg and Källeskog (1989a, September 15). Sweden. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/sweden


Research papers

Marketing as an instrument for revitalization and development of old fortress

The authors proposed marketing oriented program for revitalization of the old medieval Sisak fortress. The main conclusions of research and modelling are: 1. Historical monuments of this kind should not be degraded through marketing revitalisation...

Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Milos Graonic, Nenad Porges
May 4, 1988
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Citation

Graonic and Porges (1988a, May 04). Marketing as an instrument for revitalization and development of old fortress . ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/marketing-as-an-instrument-for-revitalization-and-development-of-old-fortress-


Case studies

The case for continuous monitoring of travel markets

This paper will make the case that the regular monitoring of tourism is the most relevant way of assessing changes in travel patterns. The paper will look in detail at two regular surveys, the British Travel Survey Monthly which is designed to...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Charles Ilsley
May 4, 1988
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Citation

Ilsley, C. (1988a, May 04). The case for continuous monitoring of travel markets . ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/the-case-for-continuous-monitoring-of-travel-markets-


Research papers

Decisive factors for the choice of holiday destination

Within the framework of this multi-phase research project, 900 interviews were conducted in the main investigation, half with Germany vacationers and half with foreign-country vacationers, mine the reasons for selecting a holiday destination, the...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Rainer Wohlmann
Company: M&E PRETESTING GmbH
May 4, 1988
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Citation

Wohlmann, R. (1988a, May 04). Decisive factors for the choice of holiday destination . ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/decisive-factors-for-the-choice-of-holiday-destination-


Research papers

Segmenting the U.S. market for pleasure travel to Europe

American travel to Europe, having hovered around the four million mark for half a dozen years, took off in 1984 and appears to be reaching for a new plateau at around the six million level. Thus, on sheer size alone, this market deserves to be...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Edward Berrol
Company: Ogilvy
May 4, 1988
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Citation

Berrol, E. (1988a, May 04). Segmenting the U.S. market for pleasure travel to Europe. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/segmenting-the-u-s-market-for-pleasure-travel-to-europe


Research papers

The future development of the Balearic isalnds

The market research conducted to provide a comprehensive assessment of the future needs of the holiday industry, with particular reference to the development of the Balearic Islands, took the form of a five stage study. In summary it involved a...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Malcom R. Mather
May 4, 1988
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Citation

Mather , M. R. (1988a, May 04). The future development of the Balearic isalnds. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/the-future-development-of-the-balearic-isalnds


Research papers

Market research for resort/recreation planning in Saudi Arabia

This paper collates the results of recent market research which has been fed into the formulation of physical plans for several proposed holiday resorts and other leisure facilities in the Kingdom of Saudi Arabia. This research entailed both...

Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Nicos Rossides, Christos Eliades
Company: MEMRB
May 4, 1988
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Citation

Rossides and Eliades (1988a, May 04). Market research for resort/recreation planning in Saudi Arabia. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/market-research-for-resort-recreation-planning-in-saudi-arabia


Research papers

Spain: Everything under the sun

This paper explains the information system used in devising the marketing plan for Spanish tourism and adjusting the global marketing strategy to meet future needs. Because the objectives of the marketing plan for Spanish tourism were to: design a...

Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Josep Chias, Eulogio Bordas
May 4, 1988
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Citation

Chias and Bordas (1988a, May 04). Spain: Everything under the sun. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/spain-everything-under-the-sun


Research papers

Italy there's more to it

In the spring of 1986 tourism to Europe suffered a severe setback, political events and dramatic incidents concerning the Mediterranean area led to a seasonal drop of up to 50% from the North American market and substantial cancellations from other...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Alberto Denzler von Botha
May 4, 1988
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Citation

Denzler von Botha, A. (1988a, May 04). Italy there's more to it. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/italy-there-s-more-to-it