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Research papers

Advertising and purchasing

I have been asked to describe to you a proposal recently published by Newsweek magazine in the U.S.A. which has been prepared by Axiom Market Research Bureau Inc.together with the British Market Research Bureau Ltd. in London. It was a study which...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Timothy Joyce
June 1, 1978

Research papers

Diaries VS people meters

The paper is divided in two parts. The first part compares the data generated by diaries and people meters in Canada. The comparison shows that both ratings systems generate data that is very similar in terms of general viewing behaviour. For...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Stan Staple, Chantal Mayrand
June 15, 1992

Research papers

How accurately can product purchasing behaviour be measured by recall at single interview?

This paper reports some of the findings of an experimental study which Attwood Consumer Panel housewives in Great-Britain were interviewed (anonymously) on their purchasing behaviour in 12 consumer product fields being measured in the Panel diaries....

Catalogue: ESOMAR/WAPOR Congress 1967
Author: John Parfitt
August 1, 1967

Research papers

Can informant claims on product purchase made at an interview be used for media planning?

The purpose of the work upon which this paper is based was to examine the implications, for the immediate purposes of current media planning in the United Kingdom, of an important experiment reported to the ESOMAR-WAPOR Congress 1967. We owe a...

Catalogue: ESOMAR Congress 1968
Authors: Simon Broadbent, Peter B. Mooney
June 15, 1968


Journey of a modernized Diary

This presentation ITC Limited will share a piece of research that led at the birth of the 'Smart Bot' a diary in the form of a chatbot.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Richa Bhalotia
September 8, 2019

Research papers

Comparisons of readership data derived from aided recall data and diary records

Conventionally readership data in Great Britain has been collected by personal interview methods using a form of aided recall. In 1973, London Weekend Television Limited commissioned Marplan Limited to carry out a series of diary panel studies in...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Sue Stoessl, J. Stocks
August 28, 1977

Research papers

Readership diary panels

A ‘panel’ is a study in which information is collected about the same people or organisations over an extended period of time. A ‘diary panel’ is a panel where the information is collected by asking the participants to keep a...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: James Rothman
June 15, 1980

Research papers

What is the short-term effect of advertising?

This paper describes the new methods of analysis which were developed to isolate this relationship in such a way that it is not contaminated by spurious variables. Nine of the product fields covered by the diary have been studied: washing powders,...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Colin McDonald
June 15, 1980

Research papers

An overview of the transition from diary-based television audience measurement to people meters in Australia and New Zealand, 1989-1991

This paper reconstructs the history of the introduction of People Meters to Australia and New Zealand during 1989-1991. The rival multinational People Meter operators invested heavily in the race to secure contracts to provide ratings services in the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Terence W. Beed
June 15, 1992