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Research reports

Veno's television commercial research

The objectives of this research were to evaluateconsumers' reactions to these films, in an area(London) where 'Bride's Day' had been on air lastyear and the 'Singing Family' hadbeen shown this year, and an area (Brighton) wherethe 15-second...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976

Research reports

Qualitative research for BP with oil fired central heating consumers

The purpose of the research study was to investigatethe noticeable decline in recorded satisfaction by BPcustomers for the service provided by BP and its authorizeddistributors of central heating fuel. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976

Research reports

Qualitative research on 'Cool' advertising

An experimental film has been made to advertise Coolantiperspirant. This film was researched in a hall testand found to have a high visual impact but low 'productcommunication' characteristics. On the basis of theseresults, the film was modified by...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975

Research reports

Nescore

Nestles is considering the marketing of a new brand ofInstant Coffee, intended primarily to compete againstthe increasing sales of cheaper brands - Own Brands andnow, Brooke Bonds Brazilian. The objects of the research were primarilyconcerned with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1974

Research reports

Extensions of research into non-users of weed killers

The first study on attitudes to Weed Killers amongst non-users comprised a creative study (Psycho-Synecticgroups) of non-users' feelings about gardening, theirperceptions of weed killers, and their ideals. Following the presentation of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1974

Research reports

Qualitative research on Silk Cut and reactions to the new Tar League

The second Government Tar League was announced bythe Secretary for Social Services on 5th February.This was followed by advertisements in the daily andSunday newspapers. The new Tar League Table dividesbrands into five divisions. The research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1974

Research reports

Qualitative research on a new advertising concept for Toffo

The objectives of the research were to investigate the potential of the 'Mrs. Mackintosh' concept for advertising Toffo. Specific objectives were:a. To assess the credibility of the 'Mrs. Mackintosh' story.b. To assess its perceived relevance to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1971

Research reports

Qualitative research on follow-up advertisements for Park Drive Tipped

Following a re-launch of Park Drive Tipped with a new pack and gift coupons, a number of follow-up advertisements have been created to be adapted for press and posters. The treatments are: 'The Big Taste', 'The Rich Taste', 'Gift Wrap' and 'At Last'....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971

Research reports

Report on qualitative research on Caramac commercials

This research had as the main objective to examine Caramac in relation to competitive products and to evaluate two television commercials for Caramac ('Football Match ' and 'Malvern Hills'). The detailed objectives were as follows:1. To establish...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971