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Webinars

Anatomy of a perfect survey

This webinar will detail the sources and the scope of previous research and then summarise how to build the perfect survey from the feet up. You will learn best practice elements of taking an objective-led approach to questionnaires, all within in a...

Catalogue: Webinars 2016
Author: Luke Sehmer
June 15, 2016

Videos

Mobile technology in marketing research

This presentation demonstrates how a custom mobile app harnessing location-based services can be used to convert a consumer panel or brand community into a rapid mobile consumer led data collection force.In this continuously evolving digital world...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Girish Sangtani, Nisha Chandy Kumar
Company: Market-i Research Services & Consultancy
June 15, 2015

Webinars

ESOMAR and GRBN joint Webinar: Using incentives and sweepstakes in international online research

This webinar takes that guidance and explains in further detail what every researcher should know about incentives and sweepstakes. Expert speakers will guide you through the key issues for professional best practice, how to avoid some of the legal...

Catalogue: Webinars 2016
Authors: Mario Callegaro, Enrique Domingo de Bias, Debrah Harding
June 15, 2016

Webinars

Top tips to minimise survey fatigue

In this short webinar, Miguel Ramos, Subject Matter Expert, Confirmit, will be sharing top tips to consider when designing an engaging survey. Miguel will talk about the following topics:-Best practices for survey invitations and reminders-Preloading...

Catalogue: Webinars 2016
Author: Miguel Ramos
June 15, 2016

Videos

From customer satisfaction to customer experience

Customer Experience research approach at Banco do Brasil enabled greater respondents' engagement, gathered useful insights from multiple feedback channels in real-time, guiding decisions and boosting the customer-centric culture in the organization.

Catalogue: Latin America 2020 - Insights Festival
Authors: Flavia Lage, Karen Russi
Companies: Brain Brand Strategy, Banco do Brasil
October 19, 2020

Research papers

From customer satisfaction to customer experience

Customer Experience research approach at Banco do Brasil enabled greater respondents' engagement, gathered useful insights from multiple feedback channels in real-time, guiding decisions and boosting the Customer Centric culture in the organization.

Catalogue: Latin America 2020 - Insights Festival
Authors: Flavia Lage, Marco Antonio Gomes, Karen Russi
Companies: Brain Brand Strategy, Banco do Brasil
October 19, 2020

Research papers

Thriving on trust

Consumers are the foundation of the market research industry. The intrinsic value of market research derives from honest and articulate responses from its participants - consumers.This presentation examines the respondent inertia phenomenon that is...

Catalogue: Congress 2005: Making A Difference
Author: Roseanne Luth
Company: Luth Research
September 21, 2005