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Research reports

Research report on Bemax

Bemax has been advertised for some time in thepress using a negative but sympathetic approach. The objectives of the research reported here wereto examine two alternative approaches in order toascertain which was the most appropriate both to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
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Citation

, C. (1973a, December 03). Research report on Bemax. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/research-report-on-bemax


Research reports

Beecham's powders + hot lemon

Recent qualitative research into the Beecham's Powderrange indicated that Beecham's Powders + HotLemon could benefit from a more cohesive and integrated packdesign. The present research was designed to evaluate three newpack designs.Each of these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 15, 1973
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Citation

, C. (1973a, October 15). Beecham's powders + hot lemon . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/beecham-s-powders-hot-lemon-


Research reports

Fynnon calcium aspirin tv commercial research

The objectives of this research were to ascertain the extent to which the two commercials for Fynnon CalciumAspirin communicate the basic product story.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 21, 1973
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Citation

, C. (1973a, August 21). Fynnon calcium aspirin tv commercial research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/fynnon-calcium-aspirin-tv-commercial-research


Research reports

Qualitative research into the Beecham powders range

As part of a review of the Beecham Powder range, thisresearch was aimed at providing an understanding ofconsumer attitudes towards cold treatments. Inparticular, ideas about the Beecham Powders rangeand lemon cold treatments were examined among...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1973
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Citation

, C. (1973a, July 08). Qualitative research into the Beecham powders range . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-beecham-powders-range-


Research reports

Band-aid "clear strip" product placement tests

Johnson&Johnson have produced a first - aid plaster incorporating a foam pad in a new, clear-strip form. The purpose of this research was to measure theacceptability of the product in comparison with the current flesh-colored band-aid and other...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Band-aid "clear strip" product placement tests. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/band-aid-clear-strip-product-placement-tests


Research reports

Qualitative research on Macleans white fluoride

Leo Burnett has produced two new press treatmentsfor Macleans White Fluoride, which was launched in 1971.Since then the basic strategy of fluoride protection has remained constant, but an attempt has been made to give the advertisements a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973
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Citation

, C. (1973a, June 03). Qualitative research on Macleans white fluoride . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-macleans-white-fluoride-


Research reports

Qualitative research on Rennie Concepts

Three alternative forms of Rennie have been preparedas visual/verbal concepts. The primary objective of this research was toexplore consumer reactions to these concepts.During the course of the research, the appeal ofRennie in its current form...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 18, 1973
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Citation

, C. (1973a, March 18). Qualitative research on Rennie Concepts. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-rennie-concepts


Research reports

Project Venus

Previous research suggested that the market for the VenusOrange and Vitamin drink is mainly among Vitamin tablet orcapsule users. The present research is aimed at investigating in detail, potential consumers' concepts and understanding of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
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Citation

, C. (1972a, December 01). Project Venus . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/project-venus-


Research reports

Attitudes towards opticians and spectacles

The research reported here was carried out forP. A.Management Consultants Ltd., on behalf ofa consortium of spectacle-frame manufacturerswith the intention that the research shouldform the basis for a series of seminars to beconducted among...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1972
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Citation

, C. (1972a, September 01). Attitudes towards opticians and spectacles. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/attitudes-towards-opticians-and-spectacles