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Research reports

VIM advertising research

The general objectives were to assess in qualitativeterms which concept and concepts appeared to be mostlikely to reinforce loyalties to Vim and to attract womenundecided between Vim and Ajax.More specifically, the objectives were:1. To examine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 19, 1975
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Citation

, C. (1975a, February 19). VIM advertising research. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/vim-advertising-research


Research reports

Tobacco substitute

This report is primarily concerned with the findingsfrom the group discussions and these are primarilyconcerned with differences in the panels testingdifferent products on Extended Usage. The mainresults of the quantitative research have been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1974
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Citation

, C. (1974a, December 02). Tobacco substitute. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/tobacco-substitute


Research reports

Qualitative research into insole variants

The current study was designed to elicitconsumer perceptions and evaluations ofOdor Eater and Scholl Odour-Destroying CushionInsoles in a blind paired comparison, in-usesituation. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Qualitative research into insole variants. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-insole-variants


Research reports

Checkwate label

In March 1974 consumer research was carried out to determinehow two new Chekwate labels design performed against thecurrent labels. While it was felt that one of those designsprojected a more desirable image than the existing label,it failed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1974
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Citation

, C. (1974a, November 03). Checkwate label. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/checkwate-label


Research reports

Qualitative research on TCP first aid gel outer pack design, tube and leaflet communication and product responses

This research was designed to examine consumer reactionsto TCP First Aid Gel pack presentation and product form,in comparison with Savlon Antiseptic Cream and GermoleneAntiseptic Ointment. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 29, 1974
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Citation

, C. (1974a, December 29). Qualitative research on TCP first aid gel outer pack design, tube and leaflet communication and product responses. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-tcp-first-aid-gel-outer-pack-design-tube-and-leaflet-communication-and-product-responses


Research reports

Qualitative research on 'no additives' advertising for Birds Eye Peas

This research was undertaken in order to comparethe effectiveness of a press campaign and a 15-sec TV campaign for Birds Eye Peas on a "no additives"approach. The effectiveness of each separately wasexamined and some assessment made of their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 13, 1973
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Citation

, C. (1973a, April 13). Qualitative research on 'no additives' advertising for Birds Eye Peas. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-no-additives-advertising-for-birds-eye-peas


Research reports

Amcel paired-comparison test and group discussion

The Research and Development Division has carried outa pilot exercise to assess the effects on productacceptability of long-term testing of a productcontaining 25% 1324 (AMCEL).This report presents the findings of a Market ResearchDepartment...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 28, 1973
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Citation

, C. (1973a, April 28). Amcel paired-comparison test and group discussion. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/amcel-paired-comparison-test-and-group-discussion


Research reports

Qualitative research into potential Rowntree Mackintosh count-lines

Rowntree Mackintosh has developed a number of possiblecount-lines, from which twelve were chosen for research'to evaluate their market potential'. One new Cadburycount-line was also included in the research. Forreasons of product similarity and ease...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1975
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Citation

, C. (1975a, November 03). Qualitative research into potential Rowntree Mackintosh count-lines . ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-potential-rowntree-mackintosh-count-lines-


Research reports

Quantitative research into insole variants

The current study was designed to elicit consumerperceptions and evaluations of Odor Eater and SchollOdour-Destroying Cushion Insoles in a blind paired comparison, in-use situation.A previous report (B225) contains an analysis of reactionsto the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1977
×

Citation

, C. (1977a, November 01). Quantitative research into insole variants . ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/quantitative-research-into-insole-variants-