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Country branding

A country impacted by armed conflict for more than 50 years needs a constant fuel on its international brand campaign to surpass the negative perception of those who have not visited the country and build strong reasons to vanish misconceptions.

Catalogue: Congress 2018
Authors: Laura Catalina Gómez, Pedro Fernández
September 23, 2018
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Citation

Gómez and Fernández (2018a, September 23). Country branding. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/country-branding