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Research papers

Measuring the possible sales returns from retail linear displays

The results of the studies which are reported here were conducted in France on behalf of the Association of Manufacturers of Fresh Dairy Products. The studies were carried out in 1980 and the results were presented to distributors in early 1981. This...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Antoine Pillet, Jean Bigant
June 15, 1982
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Citation

Pillet and Bigant (1982a, June 15). Measuring the possible sales returns from retail linear displays. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/measuring-the-possible-sales-returns-from-retail-linear-displays


Research papers

Measuring the possible sales returns from retail linear displays (French)

The results of the studies which are reported here were conducted in France on behalf of the Association of Manufacturers of Fresh Dairy Products. The studies were carried out in 1980 and the results were presented to distributors in early 1981. This...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Jean Bigant, Antoine Pillet
June 15, 1982
×

Citation

Bigant and Pillet (1982a, June 15). Measuring the possible sales returns from retail linear displays (French). ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/measuring-the-possible-sales-returns-from-retail-linear-displays-french-


Research papers

How to organise and motivate middlemen

In this paper, we have tried to analyse the way in which middlemen intervene in a channel, how they are organised for competition and cooperation, how they can be motivated.

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Antoine Pillet
November 1, 1969
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Citation

Pillet, A. (1969a, November 01). How to organise and motivate middlemen. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/how-to-organise-and-motivate-middlemen


Research papers

Decision behaviour by supermarket shoppers (French)

This paper is centred around the results of two studies on planned and impulse purchases, by housewives, in four different super-markets. The method of the first study is similar to those of the DU PONT studies. The results emphasise factors bearing...

Catalogue: ESOMAR Congress 1968
Author: Antoine Pillet
June 15, 1968
×

Citation

Pillet, A. (1968a, June 15). Decision behaviour by supermarket shoppers (French). ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/decision-behaviour-by-supermarket-shoppers-french-


Research papers

Decision behaviour by supermarket shoppers

This paper is centred around the results of two studies on planned and impulse purchases, by housewives, in four different super-markets. The method of the first study is similar to those of the DU PONT studies. The results emphasise factors bearing...

Catalogue: ESOMAR Congress 1968
Author: Antoine Pillet
June 15, 1968
×

Citation

Pillet, A. (1968a, June 15). Decision behaviour by supermarket shoppers. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/decision-behaviour-by-supermarket-shoppers