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Research papers

Rapid impact

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Making a new product a market leader in one year through machine learning, psychology, and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins
Companies: Insight Dojo, Shionogi
September 8, 2019
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Citation

Hall, Banerji, Rayner, D'Angelo and Atkins (2019a, September 08). Rapid impact. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/rapid-impact


Research papers

Of mice and men: Revealing the unconscious with the mouse tracker

In this paper, we will introduce a relatively new technology, the MouseTracker, a method that we have integrated in classic in-depth interviews. This has allowed us to get richer insight on three critical business decisions:- How do we segment...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Daniel Rayner, George Cox, Genevieve Hall, Jon Osborne, Vivek Banerji
Companies: Shionogi, Insight Dojo
November 11, 2018
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Citation

Rayner, Cox, Hall, Osborne and Banerji (2018a, November 11). Of mice and men: Revealing the unconscious with the mouse tracker. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/of-mice-and-men-revealing-the-unconscious-with-the-mouse-tracker-9475


Videos

The way of insight beyond technique

It is inspiring to experience the sudden appearance of a dazzling insight, the feeling of transcendence, and the magic of serendipity even if it's only for a fleeting moment. But this is too often a rare occurrence, and, furthermore, this experience...

Catalogue: Congress 2014: What Inspires?
Authors: Vivek Banerji, Melissa Dagless, Takashi Takenoshita
Companies: Insight Dojo, Shionogi
June 15, 2014
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Citation

Banerji, Dagless and Takenoshita (2014a, June 15). The way of insight beyond technique. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/the-way-of-insight-beyond-technique


Videos

Rapid impact

Making a new product a market leader in one year through machine learning, psychology, and ethnography based differentiating insights. The product that we will be discussing in this paper, is a natural one for HPV. It can be prescribed throughout the...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins
Companies: Insight Dojo, Shionogi
September 8, 2019
×

Citation

Hall, Banerji, Rayner, D'Angelo and Atkins (2019a, September 08). Rapid impact. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/rapid-impact-10727


Research papers

Planting a seed for behavioral change

In this article, we want to illustrate the huge untapped power of insights in bringing about behavioural change for individual and social good, in other words, getting people to make healthier lifestyle choices, and the vital role of qualitative...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Takashi Takenoshita, Berangere Bragard, Vivek Banerji
Company: McKinsey & Company
November 18, 2010
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Citation

Takenoshita, Bragard and Banerji (2010a, November 18). Planting a seed for behavioral change. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/planting-a-seed-for-behavioral-change


Research papers

Harnessing consumer insight to drive innovation

Why is innovation such a struggle? The greatest challenges most organizations face when innovating lie within their own organization, people and working practices.Successful commercial organizations tend to focus on quantitative metrics, are...

Catalogue: Innovate 2006
Authors: Aunia Grogan, Vivek Banerji
Company: McKinsey & Company
May 10, 2006
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Citation

Grogan and Banerji (2006a, May 10). Harnessing consumer insight to drive innovation. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/harnessing-consumer-insight-to-drive-innovation


Research papers

When insights from pain and adversity can lead to positive transformation

In this paper, we will explore the application of the framework of post-traumatic growth, to develop insights and support concepts for people suffering from chronic pain. We will share general principles about situations when adversity and pain can...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Takashi Takenoshita, Vivek Banerji
Companies: Insight Dojo, Shionogi
November 18, 2015
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Citation

Takenoshita and Banerji (2015a, November 18). When insights from pain and adversity can lead to positive transformation. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/when-insights-from-pain-and-adversity-can-lead-to-positive-transformation


Research papers

Do we need pragmatic polymaths to boost the qualitative research industry?

The qualitative research environment is rapidly changing. With a focus on foresight and innovation, marketers are realizing the importance of qualitative research and demanding more creative and actionable insights. Further, a wider range of...

Catalogue: Qualitative 2008: Consumer Choice
Author: Vivek Banerji
Company: McKinsey & Company
November 20, 2008
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Citation

Banerji, V. (2008a, November 20). Do we need pragmatic polymaths to boost the qualitative research industry?. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/do-we-need-pragmatic-polymaths-to-boost-the-qualitative-research-industry-


Research papers

Desafinado?

Desafinado means going off-key in Portuguese. The song, written by Antonio Carlos Jobim and Newton Mendoca, was a real innovation in its use of unexpected dissonance in a beautiful melody. The song has become one of the most popular Bossa Nova tunes,...

Catalogue: Latin America 2015: Carnival of Insights
Author: Vivek Banerji
Company: Insight Dojo
April 28, 2015
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Citation

Banerji, V. (2015a, April 28). Desafinado?. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/desafinado-