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Research papers

Reading probabilities

From 1989 the National Readership Survey in Denmark is conducted by using the FRY-method and the CATI-technique. The reading probabilities are a very essential part in the FRY-model. The paper describes how they are calculated and how they are...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Sigurd Bennike, Hanne Treu Olsen, Simon Ortmann
June 15, 1990

Research papers

Fry versus recency

The two syndicated readership survey services in Norway, run by MMI (Markeds- og Mediainstituttet) and Gallup (Norsk Gallup Institutt A/S), report readership figures for magazines which differ to some extent. Differing techniques are used to measure...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Johnny Pedersen
June 15, 1990

Research papers

Reservations about FRY as a method for general readership studies

In this contribution I should like to summarise what for me are currently the main issues of concern about the use of the First-Read-Yesterday (FRY) method in general readership studies. When we talk today about this method, we think mainly about two...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Erhard Meier
June 15, 1990