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Research papers

The expected changes in television environment and their influence on the audiences

A larger number of new opportunities of watching TV will be offered to each individual by the expected developments of the Medium during the Eighties. What will be the reaction of the audiences? Will the individuals increase the time that they...

Catalogue: Seminar 1982: Improving Media Research
Author: Giovanni Fabris
June 15, 1982
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Citation

Fabris, G. (1982a, June 15). The expected changes in television environment and their influence on the audiences. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/the-expected-changes-in-television-environment-and-their-influence-on-the-audiences


Research reports

Attitudinal research: Name testing

ln examining 'Henkel' as a brand name by the method of word association, a sample of 160 respondents were questioned, 80 male and 60 female. The sample was not matched exactly in terms of sex, class, and age, but neither were there significant...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Attitudinal research: Name testing. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/attitudinal-research-name-testing


Research reports

Further analysis of data collected from young people & children

The broad objectives of this further analysis were toexamine the effects of socio-economic class and sex onsome of the findings presented in 'Attitudes of YoungPeople towards Electricity'.About this collection:Peter Cooper (1936-2010) was co-founder...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 12, 1972
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Citation

, C. (1972a, August 12). Further analysis of data collected from young people & children. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/further-analysis-of-data-collected-from-young-people-children


Research papers

Classification of respondents by socio-economic characteristics

The measures of distance and similarity and the successive grouping of objects to families as well as their socio-demographic characterization are the result of a technique which is mainly intended as a synthetic method. We must ask you to understand...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Eva Maria Hess, H. D. Asimus
June 15, 1969
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Citation

Hess and Asimus (1969a, June 15). Classification of respondents by socio-economic characteristics. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/classification-of-respondents-by-socio-economic-characteristics


Research papers

Data control's answer to marketing requirements

We have chosen to illustrate the theme "Prom market research to media plan" with three actual application which are amongst the most interesting of their kind, of the computer to the marketing process at the "plan" level. The diagram shows the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jean Francois Canguilhem
June 15, 1972
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Citation

Canguilhem, J. F. (1972a, June 15). Data control's answer to marketing requirements. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/data-control-s-answer-to-marketing-requirements


Research papers

Statistical and individual data bases supporting MMIS

Marketing Management Information Systems are becoming increasingly used by marketing departments to test strategic implications over planned performances. Computers and associated software are some of the tools available to the busy executive. Modern...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: Elio Pennisi, Giancarlo Ibba
January 25, 1984
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Citation

Pennisi and Ibba (1984a, January 25). Statistical and individual data bases supporting MMIS . ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/statistical-and-individual-data-bases-supporting-mmis-


Research papers

Gaining insight into characteristic of online audiences with a new approach

Online businesses possess high volumes of web traffic and transaction data. Often valuable data regarding visitor opinions and attitudes towards the service and the website itself are also available by means of online surveys. Additionally,...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: Waldek Jaronski, Josee Bloemer, Koen Vanhoof, Geert Wets
June 1, 2001
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Citation

Jaronski, Bloemer, Vanhoof and Wets (2001a, June 01). Gaining insight into characteristic of online audiences with a new approach . ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/gaining-insight-into-characteristic-of-online-audiences-with-a-new-approach-


Research papers

Data control's answer to marketing requirements (French)

We have chosen to illustrate the theme "Prom market research to media plan" with three actual application which are amongst the most interesting of their kind, of the computer to the marketing process at the "plan" level. The diagram shows the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jean Francois Canguilhem
June 15, 1972
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Citation

Canguilhem, J. F. (1972a, June 15). Data control's answer to marketing requirements (French). ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/data-control-s-answer-to-marketing-requirements-french-


Research papers

Consumer panels used to measure economical consequences of socio-demographic trends

Important changes during the past twenty years in the distribution, concerning for instance the number of stores and their average size have very often been mentioned. Significant socio-demographic changes in most of our countries during the past...

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: Jean-Michel Desmottes
June 15, 1982
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Citation

Desmottes, J. (1982a, June 15). Consumer panels used to measure economical consequences of socio-demographic trends. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/consumer-panels-used-to-measure-economical-consequences-of-socio-demographic-trends