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Videos

Using narrative analytics to win customer trust

What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the...

Catalogue: Insights Festival 2020
Authors: Jeff Marshall, Rogier Verhulst
Companies: Protagonist, LinkedIn
September 15, 2020

Videos

Innovative marketing technologies

The analyses provide a better understanding of the future of AR and VR within marketing strategies. By understanding consumer's appetite for virtual and augmented reality, quantifying the size of the viable market and getting to know the target...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Dörthe Jans
Company: YouGov
November 11, 2018

Videos

Post-truth insights

This paper shares the experience of a pilot set up by Intel and Ipsos to build an ongoing framework for instant insights that can aid different stakeholders to explore rapid activation with micro-targets, sitting within the company ecosystem and not...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Redhecka Roy, Sunita Venkataraman
Company: Ipsos MRBI
November 11, 2018

Videos

Integrating survey data and user data

In the age of performance and programmatic marketing, advertisers have come to expect speed, agility and accuracy in everything from target audience understanding, to communications planning, and measuring campaign effectiveness. This paper details...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Bonnâe Ogunlade, Simon Zhong
December 4, 2017

Videos

How can a Chinese manufacturer discover their international customers through integrated methodologies?

Target consumers for many Chinese manufacturers are based internationally, and accessing an accurate view of their audience is more imperative than for those living in the same culture as their market. As Chervon expands further into the US and...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Alex Tu, Jeff Tsui
Company: Kantar
December 4, 2017

Videos

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of consumer and B2B research. Learn why Microsoft needed to use one to figure out the other while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary
Authors: Hetty Fore, Renuka Iyer, Keith Phillips
Company: Research Now SSI
November 27, 2017

Videos

Social media matinee

Sponsored presentation offered by FocusVision.Video is a key channel for brands in creating engaging content, but who is sharing what, and why? FocusVision share the results of a new study that explores the impact of video content for brands, and how...

Catalogue: Congress 2017: Visionary
Author: Zoe Dowling
November 27, 2017

Videos

The apprentice: The real winner in the boardroom

In order to provide context for this paper, it is important to outline Jaguar Land Rover’s research objective. As a consumer-focussed organisation, Jaguar Land Rover (JLR) has always placed great importance on target customer research as a means...

Catalogue: Congress 2017: Visionary
Authors: Rhiannon Price, Daniel Tralman, James Livingston
Company: Northstar Research
November 9, 2017

Videos

Digital forensics

Combining digital forensics with traditional research to develop deep insights into target audiences.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Andy Davidson, Fiona Hall
Company: Flamingo
January 15, 2017