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Research reports

Aquafresh qualitative advertising research

Aquafresh is currently being relaunched to re-positionthe brand in the mainstream of the toothpaste marketas an 'effective modern toothpaste'. This wouldrepresent a significantly more therapeutic stancethan was evident in the initial positioning of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Aquafresh qualitative advertising research . ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/aquafresh-qualitative-advertising-research-


Research reports

Reactions towards Krackawheat adverting Laurel and Hardy

The Agency has developed the current advertisingapproach for Krackawheat with a Laurel and Hardytheme. The research was required to test consumerreactions to the advertisement and also to thevarious forms of stimuli prepared. Concerning thelatter,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
×

Citation

, C. (1979a, January 01). Reactions towards Krackawheat adverting Laurel and Hardy. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/reactions-towards-krackawheat-adverting-laurel-and-hardy