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Research reports

Split Foot quantitative research into Odor Eaters

Combe Inc. proposes to market on a national basis in the UK the Odor Eaters gel insole. However, before initiating further progress in terms of manufacturing, it was considered necessary to submit to consumer appraisal the two primary variants....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976

Research reports

Qualitative research into 30% Bran Flakes press advertising

JWT Ltd. in conjunction with Kelloggs Ltd. has developeda new creative strategy for 30% Bran Flakes based on thepreviously demonstrated intrigue for the '30%' componentof the product name. An initial qualitative screeningprocedure was therefore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976

Research reports

Quantitative research on the Carico in-home placement

Earlier research hadindicated that the idea of a liquid laundry detergentproduced a high level of interest and curiosity totry. Accordingly, it was decided to undertake a fulland systematic tests of Carica in people's homes.During May/June, a sample...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976

Research reports

Qualitative research on Five Pints

Five Pints is "filled milk" (skimmed milk withvegetable fats added) which was launched by Unigateinto Lancashire in March 1976. This research has been done to assess in qualitativeterms consumer attitudes to the introduction of FivePints, and its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976

Research reports

Qualitative research into project Samba

A new product development company has developed the idea of afragrance range called Samba. The range will be centered on anaerosol fragrance and may be extended into other toiletryareas. It is targeted toappeal to 16 - 24-year-old girls and currently...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976

Research reports

Grecian lotion and Restoria postal product test

In seeking applicants by means of a "coupon-ed"advertisement to test five variants of Greciah 2000,a surplus of applications was received. It was decidedto use a proportion of these to test Grecian 2000Lotion against its main United Kingdom...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976

Research reports

Qualitative research into potential Rowntree Mackintosh count-lines

Rowntree Mackintosh has developed a number of possiblecount-lines, from which twelve were chosen for research'to evaluate their market potential'. One new Cadburycount-line was also included in the research. Forreasons of product similarity and ease...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1975

Research reports

Assessing the efficacy of OTC medicines

This paper sets out an approach to understandingassessingandthe efficacy of DTC medicines. This approachpsychologicaltakes into account the interaction between physical andinfluences. Correspondingly,in the causation of illness.it is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975

Research reports

Scratch

Sanitas Group is considering the marketing in the UK of a Lavatory Bowl- Deodoriser which is being currentlymade and sold in France under the name "Scratch". Itcontains not only the Deodorising Agent (PDCB) but alsodetergent and a foaming agent. In...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1975