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Gramse, G. (1978a, June 14). Will retailers allocate manufacturers' budgets . ANA - ESOMAR. Retrieved March 25, 2023, from
Gramse and Ludwig (1981a, June 15). Affinity and communication indices as qualitative scales for the selection of target groups . ANA - ESOMAR. Retrieved March 25, 2023, from
Gramse, G. (1974a, June 15). The development of Zeit magazin guided by marketing research. ANA - ESOMAR. Retrieved March 25, 2023, from
Gramse, G. (1985a, November 27). The development of readership taste and editorial research for "Die Zeit" since 1970. ANA - ESOMAR. Retrieved March 25, 2023, from
Gramse and Laufer (1979a, November 01). The development of the "affinity index". ANA - ESOMAR. Retrieved March 25, 2023, from