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Research papers

Maturity matters

Evidence has been mounting that online advertising can be an effective marketing tool. This paper demonstrates that this effectiveness has actually been increasing over time, as advertisers have learned to use the new medium and the range of tools it...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Suzanne Moorey-Denham, Joao Neves, Anthony Romeo
June 14, 2004