You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Catalogues containing ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media.
ANA has found 18 results for you, in 271 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Making the right choices in the online media planning tool shed

The purpose of this paper is to provide end-user guidelines on deploying the types of tools to achieve branding and/or direct response media planning objectives. Included is a discussion on methodological issues and challenges for industry adoption...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Gerard Broussard, Jim Dravillas
June 20, 2003

Research papers

CTM relevance

The research explained in this paper seeks to address some of the unanswered questions relating to how receptivity to online advertising fluctuates depending on the underlying motivations of Internet users.This study recognizes that one of the key...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Michael Zeman, Christian Kugel
June 20, 2003

Research papers

Real profile

When faced with a market need for cost-effective data analogous to user-centric panel-based audience measurement, the Polish market developed the 'Real Profile' methodology. The methodology combines the use of declarative pop-up surveys and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Christopher Modzelewski, Tomasz Cisek, Piotr Ejdys
June 20, 2003

Research papers

The Dutch outdoor study

In 2000 a new study of outdoor advertising reach was published in the Netherlands. The Dutch Outdoor Study combines several major innovations in outdoor research techniques with new software for presenting results. This paper describes the research...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Lex van Meurs, Peter Kloprogge, Marcel van der Kooi
Company: GfK
June 20, 2003

Research papers

Drinking under the influence

With the explosion of digital screen media over recent years, there is a need for these new media owners to be accountable and understand how the screens work. This paper presents research solutions to enable ambient media companies to launch their...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Liz Landy, Sarah Gale
Company: Ipsos MRBI
June 20, 2003

Research papers

The pros and cons of using GPS in outdoor research

This paper describes the survey designed by Eurisko to measure the reach and the frequency of outdoor advertising in 36 Italian towns and their surrounding areas over a 14-day period. Following the explanation of the whole survey process, this paper...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Andrea Mezzasalma
Company: GfK
June 20, 2003

Research papers

The quest for an Internet currency

This paper provides some of the guiding principles towards defining a genuinely agreed currency that will allow the Internet to be recognised and used as a medium among other media, primarily by those mainstream advertisers who do not sell or...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Hélène Haering, Luc-André Cormier
June 20, 2003

Research papers

OOH VS. other media

How efficiently does ambient media reach and affect people? Does it do it as efficiently as Starbucks' investments in television, radio and print advertising? For last summer, the answer was yes, it was as efficient as the other media. This is a case...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Ann L. Breese, Donald E. Bruzzone
Company: Starbucks Corporation
June 20, 2003

Research papers

Aiming at moving targets

The paper describes the work that has been carried out to develop a method to determine the reach and frequency of public transport advertising and to support a modelling approach to calculate the media performance for specific campaigns and their...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Michael Drabczynski
January 1, 2000