Resources Library by ANA

Developing the foundation for a new approach to understanding how media advertising works

Massive marketplace changes and several new research and analytical approaches have raised serious questions about 'how media advertising works' in the interactive, networked, global systems found in the 21st century media marketplace.Three new...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media

Authors: Don E. Schultz, Joseph J. Pilotta

June 16, 2004

Diaries for digital delivery

The growth of digital platforms like satellite and cable TV, as well as the internet, has changed listening patterns in the United Kingdom.There has also been an increase in station choice with the launch of 20 national digital only services from the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Tim Farmer, John Stockley

Company: Ipsos MRBI

June 21, 2005

A disproportional sampling frame for readership surveys concerning publications with widely different circulation

The present paper describes a sampling procedure, which has been especially developed with the purpose of having local daily newspapers with widely different circulation represented in a study which can also be reported as a national probability...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Flemming Hansen, Ole Ejnar Andersen, Sigurd Bennike

September 1, 1978

ARF model for evaluating media

More relevant and more realistic measures of media performance are now within our grasp. We must open our minds and we must open our pocketbooks to realise the benefits these data offer for more efficient and more effective advertising campaigns....

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

June 15, 1990

Relevant pieces to the Chinese media puzzle

This paper will offer a unique view of the Chinese media marketplace, that of the Chinese retail consumer. We present data from a 2009 study of 7,000+ Chinese consumers, age 18 to 34, who have reported on what media they use, i.e., consume, not what...

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Don E. Schultz, Martin P. Block

April 20, 2010

The function of media

Media have very different characteristics, not only in terms of differences in readership or listenership and this type of related dimensions, but I am also thinking of differences in communication capacity based on differences in the level of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Benno Stoppelman

September 1, 1974

Transforming poster sites into a measurable advertising medium

The results of the poster research described in this paper have been important in helping Australian marketing and media managers judge the cost-effectiveness of outdoor advertising campaigns, where formerly, they lacked the necessary information....

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: David T. Bottomley

September 1, 1978

Allocating the marketing budget: Open discussion

Measuring the effects of advertising above and below the line depends in my opinion mainly on having really exact data, and this market research finds very difficult. In theory, there are plenty of logical conceptions about how advertising ought to...

Catalogue: Seminar 1978: The Business Of Advertising

Author: Werner Röske

June 1, 1978

Media research in the U.S

U.S. media research has a great deal of vitality, but no game plan and formidable structural problems. Key among these are over specialisation, research systems that are captives of the media and an absence of advertiser involvement . From his work...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Erwin Ephron

March 1, 1979