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Research papers

Advertisement post tests in magazines

This paper describes the methods of measuring the effectivity of ads in print media after their insertion, in the competitive environment . The traditional methods for measuring physical contacts are recognition and recall. A discussion of the...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Eva Maria Hess
Company: Media Markt Analysen GmbH & Co. KG
March 1, 1976
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Citation

Hess, E. (1976a, March 01). Advertisement post tests in magazines. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/advertisement-post-tests-in-magazines


Research papers

Methodological experiments of measuring the coverage of daily newspapers

The prime consideration of this paper is a methodological experiment, carried out by Media Markt Analysen, Frankfurt, in the autumn of 1981 which was aimed to check the measurement of the coverage of BILD and regional daily newspapers. Starting point...

Catalogue: Seminar 1982: Improving Media Research
Authors: Eva Maria Hess, Otmar Ernst
June 15, 1982
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Citation

Hess and Ernst (1982a, June 15). Methodological experiments of measuring the coverage of daily newspapers. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/methodological-experiments-of-measuring-the-coverage-of-daily-newspapers


Research papers

Classification of respondents by socio-economic characteristics

The measures of distance and similarity and the successive grouping of objects to families as well as their socio-demographic characterization are the result of a technique which is mainly intended as a synthetic method. We must ask you to understand...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Eva Maria Hess, H. D. Asimus
June 15, 1969
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Citation

Hess and Asimus (1969a, June 15). Classification of respondents by socio-economic characteristics. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/classification-of-respondents-by-socio-economic-characteristics


Research papers

Classification of respondents by socio-economic characteristics (German)

The measures of distance and similarity and the successive grouping of objects to families as well as their socio-demographic characterization are the result of a technique which is mainly intended as a synthetic method. We must ask you to understand...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Eva Maria Hess, H. D. Asimus
June 15, 1969
×

Citation

Hess and Asimus (1969a, June 15). Classification of respondents by socio-economic characteristics (German). ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/classification-of-respondents-by-socio-economic-characteristics-german-