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Research papers

Loyalty cards

In the United Kingdom, the retail loyalty card market has become highly developed within a very short space of time. Whilst several retailer schemes have existed for a number of years, it has been the relatively recent launch of loyalty card...

Catalogue: Seminar 1997: The Changing Retail Scene
Author: Rowena Patterson
Company: Ipsos MRBI
June 15, 1997
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Citation

Patterson, R. (1997a, June 15). Loyalty cards. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/loyalty-cards