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Research papers

Experience of qualitative media research in Spain

Various qualitative media research conducted, mainly from 1972 give some insight about relevant variables to be considered in present media strategy and in future media research. Our experience in qualitative media research include two main pieces of...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Marc Vincent
March 1, 1976
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Citation

Vincent, M. (1976a, March 01). Experience of qualitative media research in Spain . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/experience-of-qualitative-media-research-in-spain-


Research papers

Setting TV advertising in context

The paper reviews work connecting aspects of the response to TV advertising to the surrounding programme context. New results from the UK are presented suggesting that there is little variation in absence during breaks among the stable viewing...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Tony Twyman
March 1, 1976
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Citation

Twyman, T. (1976a, March 01). Setting TV advertising in context. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/setting-tv-advertising-in-context


Research papers

Qualitative media research in the market-place

The purpose of this paper is to discuss the position of qualitative media data in relation to the interests and orientations of the various parties potentially concerned in its generation and use. It is argued that these orientations have resulted in...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Brian Allt
March 1, 1976
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Citation

Allt, B. (1976a, March 01). Qualitative media research in the market-place. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/qualitative-media-research-in-the-market-place


Research papers

Television

This paper describes the depletion that occurs to a television program audience (beyond the program rating itself), specifically as these variations relate to television advertising's communications effectiveness. The variables examined include type...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Robert A. Schneider
Company: Burke, Inc.
March 1, 1976
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Citation

Schneider, R. A. (1976a, March 01). Television . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/television-


Research papers

Beyond vehicle contact

Four basic problem areas are identified and discussed. An adequate conceptual framework of the advertising effect process, within which 'qualitative' media factors operate, is seen as comprising four elements: vehicle; message; audience; and contact...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Michael M. Brown
March 1, 1976
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Citation

Brown, M. M. (1976a, March 01). Beyond vehicle contact. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/beyond-vehicle-contact


Research papers

Weighting reading frequency

We are facing a dilemma: more information is wanted about as many target groups as possible and the quality of media contacts. We know from a number of field experiments that exact figures regarding media coverage largely depend on the design of the...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Friedrich W. R. Tennstädt
Company: Institut für Demoskopie Allensbach GmbH
March 1, 1976
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Citation

Tennstädt, F. W. (1976a, March 01). Weighting reading frequency . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/weighting-reading-frequency-


Research papers

The usage of qualitative media data

The paper concerns the question of how to include qualitative criteria into current media-planning procedures, and the appraisal of the improvements which may be expected by the usage of qualitative data. After a description of the media model used...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Jean Michel Agostini
March 1, 1976
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Citation

Agostini, J. M. (1976a, March 01). The usage of qualitative media data. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-usage-of-qualitative-media-data


Research papers

A first step across the border

The areas which are to be investigated in this paper are: - confrontation with parts of the medium; - the page-confrontation; - the editorial page-confrontation; - the advertising page-confrontation; - the confrontation with both editorial and...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Jan D. Noordhoff
March 1, 1976
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Citation

Noordhoff, J. D. (1976a, March 01). A first step across the border. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/a-first-step-across-the-border


Research papers

Some experiments in collecting and using qualitative data

What it attempts to do is to draw attention, in the light of a summary description of some of the experiments carried out by SOFRES over the past two years in the area of qualitative data retrieval and processing for media studies, to the most...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
March 1, 1976
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Citation

Laborie, J. (1976a, March 01). Some experiments in collecting and using qualitative data. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/some-experiments-in-collecting-and-using-qualitative-data