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Research papers

The bank new customer behaviour and communication simulation models

The present study develops a System which explains resultant data (opening new check-accounts) in terms of causal measures (customer behaviour) and enables Management to set strategic plans, to control and evaluate them.The System of the present...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: Alexandre Thabor
February 1, 1975
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Citation

Thabor, A. (1975a, February 01). The bank new customer behaviour and communication simulation models. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-bank-new-customer-behaviour-and-communication-simulation-models


Research papers

Practical applications of segmentation and typology in the banking industry

The present paper can be divided in two parts. The first one will include: - a definition of Segmentation and Typology concepts; - a short description of these techniques; - a positioning of these techniques among the whole of multidimensional...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: Jean Quatresooz
February 1, 1975
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Citation

Quatresooz, J. (1975a, February 01). Practical applications of segmentation and typology in the banking industry . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/practical-applications-of-segmentation-and-typology-in-the-banking-industry-


Research papers

The corporate banking customer

Corporate banking research is helping banks, and especially US banks to design and market services for corporate customers in their own domestic markets, and internationally. Despite the current economic and financial situation, research can help...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: N. Spencer, Mervyn Flack, Peter Bartram
Company: Harris Interactive (Europe)
February 1, 1975
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Citation

Spencer, Flack and Bartram (1975a, February 01). The corporate banking customer. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-corporate-banking-customer


Research papers

Standard surveys for analysing local bank competition (German)

Our studies deal first and foremost with analysing the sociological and psychological aspects of bank competition within the section of mass business. Our aim was to make visible the social structure of the banks' customers, the mental image which...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: Herbert Geiger
Company: Institut für Demoskopie Allensbach GmbH
February 1, 1975
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Citation

Geiger, H. (1975a, February 01). Standard surveys for analysing local bank competition (German). ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/standard-surveys-for-analysing-local-bank-competition-german-


Research reports

Report on consumer attitudes to financial institutions

The Agency is preparing an advertising campaign for1974 for Security Trust which will involve reference toand descriptions of financial services, particularlybanking and personal loans. As this is a highly sensitivearea, it is critical that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 2, 1974
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Citation

, C. (1974a, January 02). Report on consumer attitudes to financial institutions. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/report-on-consumer-attitudes-to-financial-institutions


Research reports

Qualitative research on Barclaycard 1973 advertising

This research was undertaken to examine the reaction tosome possible approaches for 1973 Barclaycardadvertising aimed to encourage applicationsfor Barclaycard amongst uncarded and carded sectors of the banked market.Two phases of research were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1973
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Citation

, C. (1973a, July 03). Qualitative research on Barclaycard 1973 advertising. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-barclaycard-1973-advertising


Research reports

Barclaycard responses

In the Campaign Evaluation Study (Sloare Research),it was found that 32% of all those claiming to recallBarclay advertising replied "Barclaycard" and nothingelse. The purpose of this research was: 1. To isolate respondents who responded...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
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Citation

, C. (1973a, June 01). Barclaycard responses. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/barclaycard-responses


Research reports

Overview of research findings press advertising for Barclays

During September and early October 1971, two pieces of qualitative research were conducted on Barclay press advertising:1. A comparative examination of the current Barclay Press campaign versus National Westminster, Midland and Lloyds campaigns;2. A...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Overview of research findings press advertising for Barclays. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/overview-of-research-findings-press-advertising-for-barclays


Research reports

Intensive investigation of young people who open bank accounts

The specific objectives of this research were: 1. To identify psycho-economic types in this target group for the purpose of aiding communication with profitable sub-groups of young people.2. To identify those factors (i.e. marriage) which contribute...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Intensive investigation of young people who open bank accounts. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/intensive-investigation-of-young-people-who-open-bank-accounts