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Videos

Integrated pricing strategy

How holistic is your approach to making decisions on the most important marketing lever?

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 3, 2020
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Citation

Sainath, A. (2020a, November 03). Integrated pricing strategy. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/integrated-pricing-strategy-11650


Videos

Purpose in Asia

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Anne Rayner, Vanessa Gibbon
Company: Kantar
November 2, 2020
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Citation

Rayner and Gibbon (2020a, November 02). Purpose in Asia. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/purpose-in-asia-11647


Videos

Brands Connect: Episode 2

Watch the latest episode of Brands Connect as Coca-Cola and United Healthcare discuss around the headline topic: Can we really predict the future? Should we?

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Martyn Crook
Companies: The Coca-Cola Company , United Healthcare
October 2, 2020
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Citation

Fafian and Crook (2020a, October 02). Brands Connect: Episode 2. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/brands-connect-episode-2


Videos

Uncovering affinities and brand equity by simply listening

Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Marcello Sasso, Tim Burke
January 15, 2017
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Citation

Sasso and Burke (2017a, January 15). Uncovering affinities and brand equity by simply listening. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/uncovering-affinities-and-brand-equity-by-simply-listening


Videos

What does your brand smell like?

This presentation will highlight the relevance of sensory branding as a means for enhancing brand uniqueness and simultaneously adding other layers to the elements that help create brand equity.Brands are carriers of symbolic and non-symbolic...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Massimo Cealti
June 15, 2015
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Citation

Cealti, M. (2015a, June 15). What does your brand smell like?. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/what-does-your-brand-smell-like-


Videos

Measuring pricing power of a global brand in an Asian market

In a country of 1.2 billion people, where over 6 million small stores form the key distribution channel, magic price points, coinage, penetration packs and regional tastes determine pricing power. Facing low cost regional and global competitors, and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Don Sexton, Kamal Sen, Ruchira Jain, Venu Gorti
June 15, 2015
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Citation

Sexton, Sen, Jain and Gorti (2015a, June 15). Measuring pricing power of a global brand in an Asian market. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/measuring-pricing-power-of-a-global-brand-in-an-asian-market