You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Concept Testing.
ANA has found 221 results for you, in 402 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on multivitamin concept and name

This research was concerned with a multivitamin product in tablet form. It is envisaged that the product will consist of red and black tablets, packed in a drum,retailing at about £1.0.0. for a month's supply. One tablet of each colour will...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Qualitative research on multivitamin concept and name. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-multivitamin-concept-and-name


Research reports

Qualitative research on wallcoverings

The objective of this research was to determine whether the concept of this new adhesive, particularly with regard to hessians, is acceptable to decorators who apply hessians and other heavy wallcoverings. In detail the objectives were:1. To obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Qualitative research on wallcoverings. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-wallcoverings


Research reports

VIM liquid

Lever Bros. has developed a new floor cleaner which they intend to market under the brand name Vim Liquid. The brand is a direct application product, the liquid being poured by the housewife straight on to the floor. This research was intended: 1. to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). VIM liquid. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/vim-liquid


Research reports

Qualitative research on potential Bristows free and lovely shampoo ranges

Six concepts were available in rough advertising form on boards for testing. These were duplicated for Bristows and free & Lovely respectively. In addition,there was an advertising board for each brand name using the 'new naturals' concept as a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
×

Citation

, C. (1970a, July 01). Qualitative research on potential Bristows free and lovely shampoo ranges. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-potential-bristows-free-and-lovely-shampoo-ranges


Research papers

Market research, marketing decisions and creativity

We believe it is dangerous to set research and creativity against each other, and we think it is equally wrong to omit one of these stages in decision-making.

Catalogue: The European Marketing Research Review 1970
Author: Pierre Bessis
June 15, 1970
×

Citation

Bessis, P. (1970a, June 15). Market research, marketing decisions and creativity. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/market-research-marketing-decisions-and-creativity


Research reports

Pre-packed pastry

This research was undertaken to provide a guide to the relative acceptability of five pastry types in five different conceptual states in six different forms of packaging. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
×

Citation

, C. (1970a, June 01). Pre-packed pastry. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/pre-packed-pastry


Research reports

Homebake bread

This research was undertaken to provide a preliminary appraisal of housewife reaction to three different concepts (Dry bread mix, wet bread mix, and home bake bread) of homebaked bread. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
×

Citation

, C. (1970a, June 01). Homebake bread. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/homebake-bread


Research reports

Homebake cakes

Lyons Groceries Division has developed two new concepts of a Home Baked Cake. These are: Wet Cake Mix and Home Bake Cake. The objectives of the research were to obtain: 1. housewives' reactions to the concepts; 2. a preliminary assessment of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
×

Citation

, C. (1970a, June 01). Homebake cakes. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/homebake-cakes


Research reports

Report on Yeastvite food tonic tablets

The general objectives of this research were to assess reactions to:1. The Yeastvite Food Tonic Tablet concept: 'New Yeastvite Food Tonic Tablets contain natural yeast, grown as food; and are rich in vitamins to nourish the nerves and keep you full...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Report on Yeastvite food tonic tablets. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/report-on-yeastvite-food-tonic-tablets