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Research papers

Safer assortment decisions by experimental design

Determining the number of lines per range requires assortment decisions on the number of items and facings displayed in the stores. The constraint of limited shelf space and demand and cost interactions among the various products of the assortment...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Egon Huppert
Company: Nielsen
August 1, 1975
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Citation

Huppert, E. (1975a, August 01). Safer assortment decisions by experimental design. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/safer-assortment-decisions-by-experimental-design


Research papers

The use of covariance analysis as a means of analysing the price-setting policy for a company's product

Covariance analysis is a combination of regression analysis and the analysis of variance. From the latter's standpoint it can be used with any of the above experimental designs to increase the precision of the experiment by removing one or more...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Gordon Heald
Company: Gallup International Association
June 15, 1971
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Citation

Heald, G. (1971a, June 15). The use of covariance analysis as a means of analysing the price-setting policy for a company's product. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-use-of-covariance-analysis-as-a-means-of-analysing-the-price-setting-policy-for-a-company-s-product


Research reports

NP.24: Two range possibilities

Two new Range possibilities have been devised, at an experimental level, for the general area of serving to guests: 1. Innovatory Concept, based on a sachet mix.2. Traditional Concept based on one-pack convenience presentations.The objectives of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). NP.24: Two range possibilities. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/np-24-two-range-possibilities


Research papers

The revolution in test marketing

The presentation focuses on the use of marketing experimental techniques by most of the Major United States grocery and drug product companies. It will be based on over 100 marketing experiments and simulations. fhree significant improvements in...

Catalogue: ESOMAR Congress 1968
Author: David Harding
June 15, 1968
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Citation

Harding, D. (1968a, June 15). The revolution in test marketing . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-revolution-in-test-marketing-


Research papers

Determining goals in research

If you take even the most casual look at action research, probably two key things stand out about it. First, it usually proceeds with something of an experimental design; and, second, something of a cult has grown up about it. If you go into the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Shirley A. Star
June 15, 1959
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Citation

Star, S. A. (1959a, June 15). Determining goals in research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/determining-goals-in-research