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Research papers

Posters

This research, which was claimed to be the first systematic attempt at poster audience measurement anywhere in the world, was based upon attention values, or audience recall. This was an attempt to measure the actual audience for posters rather than...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Authors: Don Leach, Michael St. C. Hannah
June 15, 1980
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Citation

Leach and Hannah (1980a, June 15). Posters. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/posters


Research papers

Transforming poster sites into a measurable advertising medium

The results of the poster research described in this paper have been important in helping Australian marketing and media managers judge the cost-effectiveness of outdoor advertising campaigns, where formerly, they lacked the necessary information....

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: David T. Bottomley
September 1, 1978
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Citation

Bottomley, D. T. (1978a, September 01). Transforming poster sites into a measurable advertising medium. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/transforming-poster-sites-into-a-measurable-advertising-medium