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Research papers

On the difference between illustrating a theory and solving a problem

The use of case-studies does not substitute the solving of real problems in management education. There is a great difference between the situation confronting the student in a case-study, and a real problem situation. In case-studies real world...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: P. S. Kristensen
June 1, 1976

Research papers

The role of marketing research in planning company development

This report intends to show how an Italian company has set up and carried out a development program taking as a basis the results obtained from a marketing research plan. No special methodologies were used for each separate research but taken as a...

Catalogue: ESOMAR Congress 1964
Author: Domenico d'Angelo
June 15, 1964

Research papers

Markov chain processes and applications to marketing research

The applications of mathematics in the development of sampling methods are generally well known and appreciated. However, mathematics is now engaged in other problem-solving roles which will be just as important to marketers in the future as sampling...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Solomon Dutka, Lester R. Frankel
June 15, 1962