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Research papers

Uncovering the Human Voice for Deep Insights

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...

Catalogue: Congress 2023
Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer
September 28, 2023
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Citation

Brenner et al. (2023a, September 28). Uncovering the Human Voice for Deep Insights . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/uncovering-the-human-voice-for-deep-insights


Videos

Uncovering the Human Voice for Deep Insights

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...

Catalogue: Congress 2023
Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer
Companies: Microsoft, SHARE Creative
September 28, 2023
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Citation

Brenner et al. (2023a, September 28). Uncovering the Human Voice for Deep Insights . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/uncovering-the-human-voice-for-deep-insights-12164


Research papers

Don't Trust Your Brand Trust Score

Through a deeper understanding of the nature of trust between consumers and brands we have developedan innovative brand trust leadership model. Leadership brands in our brand trust model achieve a 50%increase in market share and double the levels of...

Catalogue: Congress 2022: 75th Anniversary
Author: Lyndall Spooner
Company: Fifth Dimension Research and Consulting
September 27, 2022
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Citation

Spooner, L. (2022a, September 27). Don't Trust Your Brand Trust Score. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/don-t-trust-your-brand-trust-score


Videos

Sounds with Soul

In its visceral form, the purpose of advertising is to raise awareness of a brand or product and to achievesales. But brands are not created to be flavours of a season. Strong brands outlive generations bycontinuously evolving and remaining relevant....

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Sounds with Soul. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/sounds-with-soul-11960


Research papers

Sounds with Soul

In its visceral form, the purpose of advertising is to raise awareness of a brand or product and to achievesales. But brands are not created to be flavours of a season. Strong brands outlive generations bycontinuously evolving and remaining relevant....

Catalogue: Congress 2022: 75th Anniversary
Author: Ritanbara Mundrey
Company: Nestle
September 23, 2022
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Citation

Mundrey, R. (2022a, September 23). Sounds with Soul. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/sounds-with-soul


Magazines

Revue Française du Marketing (Juillet 2007)

Dans ce numéro de la Revue Française du Marketing, vous allez trouver cinq articlesaux thèmes actuels et fort divers. Les auteurs français, tunisiens, italiensou canadiens sont le plus souvent des universitaires aux divers stades deleur...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2007
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Citation

, A. (2007a, July 01). Revue Française du Marketing (Juillet 2007). ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juillet-2007-


Magazines

Revue Française du Marketing (Avril 2006)

Ce numéro de la Revue Française du Marketing analyse la relationentre le consommateur et la marque sous trois «angles de vue». Ce numéro de la Revue Française du Marketing ne prétend pas couvrir tout lechamp des travaux sur la...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
April 1, 2006
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Citation

, A. (2006a, April 01). Revue Française du Marketing (Avril 2006). ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-avril-2006-


Research papers

Examining the relationship between ethnic affinity and brand

This paper deals with the relationship between two issues: ethnicity and its impact on everyday life; and the relationship of brand affinity to perceived ethnic origins. The fieldwork was conducted by means of an Internet survey and the results are...

Catalogue: Ethnic Marketing 2000
Authors: Neal M. Burns, Martha G. Russell
July 1, 2000
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Citation

Burns and Russell (2000a, July 01). Examining the relationship between ethnic affinity and brand. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/examining-the-relationship-between-ethnic-affinity-and-brand


Research papers

Brand research

This story begins to indicate how brands work, and why the brand has become such a central concept in marketing. The brand name, or mark, is at its simplest a badge of origin. In most societies this identification is protected by trademark law. The...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Paul Feldwick
September 1, 1998
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Citation

Feldwick, P. (1998a, September 01). Brand research. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/brand-research