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Research papers

Innovative marketing between industrial civilization and culture

The identification of certain changes on a world-wide level leads to the need to redefine the firm in terms of the prospects of permanent innovation on two levels, that of "civilization" and that of "culture". With such an aim it is necessary to...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: D. Bratina, G. Zanetti
September 1, 1972
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Citation

Bratina and Zanetti (1972a, September 01). Innovative marketing between industrial civilization and culture. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/innovative-marketing-between-industrial-civilization-and-culture


Research papers

The theory and practice of index construction, illustrated with an index of anomie

The concern with Quality of Life and the large numbers of social indicators that are being identified as relevant to quality of life, raises political and ethical questions in respect of choices that must be made from among them. The necessity to...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: E.J. Van Goudoever
September 1, 1973
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Citation

Van Goudoever, E. (1973a, September 01). The theory and practice of index construction, illustrated with an index of anomie. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-theory-and-practice-of-index-construction-illustrated-with-an-index-of-anomie


Research papers

Indigenous European marketing

The identification of Europe's indigenous needs is best pursued by taking education outside the walls of the academy into a pattern of custom-built learning, which is determined to change behaviour as well as simply purvey knowledge. Rather than seek...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Gordon S.C. Wills
June 1, 1976
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Citation

Wills, G. S. (1976a, June 01). Indigenous European marketing. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/indigenous-european-marketing


Research papers

Charting the cultural future of markets

This paper presents a framework for charting the cultural future of markets, from the standpoint of developing culturally insured marketing strategy for a firm. It is drawn from our experience of having to forecast the cultural future of the Indian...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Monty Alexander, Rama Bijapurkar, Virginia Valentine
September 1, 1994
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Citation

Alexander, Bijapurkar and Valentine (1994a, September 01). Charting the cultural future of markets. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/charting-the-cultural-future-of-markets


Research papers

Spare time and playing of children

Systematic children research can show discrepancies regarding the children's world of spare time and play. In part, children want something quite different in their spare time from what they may do and what they really do in adaptation-to the...

Catalogue: Seminar 1980: Children And Young People
Author: Brigitte Melzer
June 15, 1980
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Citation

Melzer, B. (1980a, June 15). Spare time and playing of children. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/spare-time-and-playing-of-children


Research papers

Impact of change on retail strategy, structure and performance

This paper focuses on the analysis of change across three distinct, but interrelated environments: i) consumer; ii) economic and iii) retailing. Past failures in retailing research have resulted from a lack of focus and direction and from attempts to...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Douglas J. Tigert
June 18, 1980
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Citation

Tigert, D. J. (1980a, June 18). Impact of change on retail strategy, structure and performance . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/impact-of-change-on-retail-strategy-structure-and-performance-


Research papers

The importance of socio-cultural change in the definition of a corporate image for financial institutions (French)

Socio-cultural change- is having a very powerful impact on European societies today, in 1981-1982. Comparison of the nine European observatories (carried out by the RISC network in 1981) shows that out of the 30-40 socio-cultural trends, 22 are...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jacques Paitra
June 15, 1982
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Citation

Paitra, J. (1982a, June 15). The importance of socio-cultural change in the definition of a corporate image for financial institutions (French). ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-importance-of-socio-cultural-change-in-the-definition-of-a-corporate-image-for-financial-institutions-french-


Videos

Your Honor, we have lost our edge

While the business reality shifted towards one characterised by acceleration, automation and abundance, market research seems to be holding on to the same principles and values as if nothing changed. Have we lost our edge and how can we get it back?

Catalogue: Congress 2018
Authors: Katia Pallini, Annelies Verhaeghe
September 23, 2018
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Citation

Pallini and Verhaeghe (2018a, September 23). Your Honor, we have lost our edge. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/your-honor-we-have-lost-our-edge


Videos

Research in Diversity, Equity, and Inclusion

In May 2020, in the world's richest country and its largest democracy, a police officer murdered a Blackman. This wasn't the first incident of its kind, but it took place with the world amid the collective trauma ofthe COVID-19 pandemic's first peak,...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Research in Diversity, Equity, and Inclusion. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/research-in-diversity-equity-and-inclusion-11950