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Research reports

Qualitative assessment of alternative main-benefit expressions for Three Wishes beauty soap

The general purpose of thisresearch was to provide aid to creative and marketingjudgment in the development of a future advertising campaign.The specific objectives were: 1. To determine the absolute motivationalvalue of each expression as a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 7, 1975
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Citation

, C. (1975a, July 07). Qualitative assessment of alternative main-benefit expressions for Three Wishes beauty soap. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/qualitative-assessment-of-alternative-main-benefit-expressions-for-three-wishes-beauty-soap


Research reports

Qualitative research on Quake-up for C.D.P Ltd.

Quake-up was created as an instant hot cereal in directcompetition with Ready Brek. Research into consumer attitudes towards the brand, andspecific reactions to pack details and price was suggested inorder to try to isolate specific strengths...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1973
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Citation

, C. (1973a, May 01). Qualitative research on Quake-up for C.D.P Ltd.. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-quake-up-for-c-d-p-ltd-


Research reports

Think-tank in desired images of boots

In this research project, 12 Executives, 9 from Boots and 3 from Everetts, participatedin the Think Tank, which was moderated by PeterCooper. The objective was to explore the images and propertiesof BOOTS NOW, and to speculate on what BOOTS SHOULD...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 29, 1975
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Citation

, C. (1975a, September 29). Think-tank in desired images of boots. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/think-tank-in-desired-images-of-boots


Research reports

Qualitative research into ingredients for a relaunch of Sunsilk range

Elida Gibbs is planning to relaunch the Sunsilk rangein 1977 concentrating in particular on Shampoo and Hairsprayand to a lesser degree upon Aerosol Setting Lotion.Qualitative research was required in order to evaluateseveral alternative new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative research into ingredients for a relaunch of Sunsilk range. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-ingredients-for-a-relaunch-of-sunsilk-range


Research reports

Quality Street sweet, wrapper and pack changes

Marketing is considering a number of changes to thesweets, wrappers and to the pack of Quality Street. This research was undertaken to evaluate these proposedchanges:1. In relation to consumer recognition of thechanges;2. In the context of conscious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Quality Street sweet, wrapper and pack changes. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/quality-street-sweet-wrapper-and-pack-changes


Research reports

Qualitative research on Smartie economy packs

Smarties are going through a poor sales period. Theposition of Smarties in the grocery trade, relative tothe total size of the brand is not representative ofa major confectionery brand. The main distribution is a film wrapped multipack of four tubes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research on Smartie economy packs . ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-smartie-economy-packs-


Research reports

Pack testing of canned drinks for the C.W.S.

C.W.S. is planning to re-label its range of canned 'fizzy' drinks. Two sets of designs were selected for consumer evaluation, to be examined against each other and compared with the labels currently used on co-op canned drinks.Hence the three sets of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1971
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Citation

, C. (1971a, January 03). Pack testing of canned drinks for the C.W.S.. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/pack-testing-of-canned-drinks-for-the-c-w-s-


Research reports

Results of qualitative research on the Quosh foil cap

The Marketing Department of Beechams Products Divisions has proposed a change in the existing Quash foil cap, which would eliminate certain production problems. It is being suggested that the existing smooth gold foil cap which covers the screw cap...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Results of qualitative research on the Quosh foil cap. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/results-of-qualitative-research-on-the-quosh-foil-cap


Research reports

Report on qualitative research on Corona

The objectives of the research reported here were to examine in more qualitative terms:a) Patterns of usage of Corona and; b) Product identity of CoronaIn more detail the objectives were to examine:a) Purchasing patterns and buying decision for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Report on qualitative research on Corona. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-corona