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Research papers

Recent developments in computer applications for market research

In this paper we discuss some recent and possibly unique developments in the application of computer technology to market research data collection and analysis. We describe the development of three systems which utilise local area networks of...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Matthew Holder, Douglas J. Johnson
June 15, 1984

Research papers

The development and use of a model of the decision making process

Travel research is surely one of the most complex forms of consumer research that faces any company. Identification of a "product class" , brands and types within such a segmented field is a formidable problem. We have been fortunate in having the...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Douglas J. Johnson, John L. Peate
June 15, 1967

Research papers

Car owner's attitude change

In this paper we discuss some of the results and implications of an experimental study of changes in car owners' attitudes to their cars. In particular, we are interested in how their attitudes develop from the time the car is first purchased through...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Douglas J. Johnson
November 1, 1977

Research papers

Some observations on, and developments in the analysis of multivariate survey data

With the expanding popularity of "brand-image" and market segmentation studies, the use of statistical data processing methods has increased. In particular, one can note an increase in the application of multivariate analysis techniques to...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Jim Inglis, Douglas J. Johnson
June 15, 1969