You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Advertising Research.
ANA has found 743 results for you, in 755 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Red herrings in advertising research

Much of the advertising research being carried out today defines - whether explicitly or implicitly - the effectiveness of an advertisement in terms of memorability , believability or other factors. Such advertising research is based on assumptions...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Author: Paul Howard Berent
June 15, 1965
×

Citation

Berent, P. H. (1965a, June 15). Red herrings in advertising research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/red-herrings-in-advertising-research


Research papers

Experiments in comparative content of copy-test

Let list all the copy-test methods which we Included in our research programme. One of the methods has been used since 1961 in our agency, the other tests are such offered by market research institutes as standardised methods. The tests described in...

Catalogue: ESOMAR Congress 1964
Author: Heinz Alpers
September 7, 1964
×

Citation

Alpers, H. (1964a, September 07). Experiments in comparative content of copy-test. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/experiments-in-comparative-content-of-copy-test


Research papers

Setting targets in advertising research

In this paper I have presented some of the first results of a systematic analysis of data which has been collected as part of a continuing survey to measure advertising communication. The results have been confined to measurements taken at a single...

Catalogue: ESOMAR Congress 1964
Author: Timothy Joyce
June 15, 1964
×

Citation

Joyce, T. (1964a, June 15). Setting targets in advertising research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/setting-targets-in-advertising-research


Research papers

Measuring advertising effectiveness

Professor Lucas and I have tried to bring together in one volume the most up-to-date information on two of the most important phases of advertising; 1. The measurement of advertising messages, and 2. the measurement of advertising media. It is too...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Steuart Henderson Britt
June 15, 1963
×

Citation

Britt, S. H. (1963a, June 15). Measuring advertising effectiveness. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/measuring-advertising-effectiveness-212


Research papers

Remarks suggested by the papers on advertising research

I have been asked to discuss the papers delivered in this session, and find myself in the difficult position of having to elaborate on what was said this morning. In trying to remain as positive as the speakers have been, I will attempt to use some...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jean Arachtingi
June 15, 1963
×

Citation

Arachtingi, J. (1963a, June 15). Remarks suggested by the papers on advertising research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/remarks-suggested-by-the-papers-on-advertising-research


Research papers

Continuing advertising research in Switzerland

Since February 1962 we possess in GfM TREND a series of investigations which exhibit all the characteristics of a representative instrument. Monthly, the advertisements as well as the editorial contributions of leading magazines of German speaking...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Werner Ebersold
June 15, 1963
×

Citation

Ebersold, W. (1963a, June 15). Continuing advertising research in Switzerland. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/continuing-advertising-research-in-switzerland


Research papers

Advertising research utopia 1961? (German)

The subject of my paper is stated as a question, as you observe. It implies some well-founded doubts regarding our ability, seriousness, and determination to carry out basic advertising research which can tell us one day how advertisers and agencies...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Wolfgang Schaefer
June 15, 1961
×

Citation

Schaefer, W. (1961a, June 15). Advertising research utopia 1961? (German). ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/advertising-research-utopia-1961-german-


Research papers

Advertising research utopia 1961?

The subject of my paper is stated as a question, as you observe. It implies some well-founded doubts regarding our ability, seriousness, and determination to carry out basic advertising research which can tell us one day how advertisers and agencies...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Wolfgang Schaefer
June 15, 1961
×

Citation

Schaefer, W. (1961a, June 15). Advertising research utopia 1961?. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/advertising-research-utopia-1961-


Research papers

Factor analysis as a basis for advertising evaluation (French)

We report on a factorial advertisements analysis, a study applying the mathematical/psychological process of the factor analysis to descriptive characteristics and resonance values of advertisements in German periodicals. As material for about 6,000...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: K. F. Flockenhaus
June 15, 1961
×

Citation

Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation (French). ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation-french-