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Research papers

The role of survey research and scenario development

This paper is based on one method of prediction: namely scenarios derived from indirect inference of survey results. Scenarios are a useful perspective within which the complex inter-relationships between the environment, individual business goals,...

Catalogue: Papers 1982: Social Research And Prediction
Author: Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
June 15, 1982

Research papers

Present and future trends concerning residential property in the Federal Republic of Germany in view of the public attitude towards saving and financing

Undoubtedly the housing and construction financing industry is an important segment of the national economy. Against the background of the sociological and economic changes taking place in the society of the Federal Republic in the 80s, manifold...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Rudiger Wiechers
June 15, 1982

Research papers

Perspectives of the building society market (German)

For our initial evaluation we undertook a discriminant analysis to see if the age groups varied from one another with respect to attitudes towards living. The main objective of this phase was to compare the attitudes of the respondents towards living...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Bruno Hötzel
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1982

Research papers

Present and future trends concerning residential property in the Federal Republic of Germany in view of the public attitude towards saving and financing (German)

Undoubtedly the housing and construction financing industry is an important segment of the national economy. Against the background of the sociological and economic changes taking place in the society of the Federal Republic in the 80s, manifold...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Rudiger Wiechers
June 15, 1982

Research papers

Highlights of international reaction and attitude programs

One of the commitments of Citicorp is to provide the climate and resources that will enable all staff members to advance on merit as far as their talents and skills will take them. This is part of the Citicorp approach to concern for individual staff...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: CITICORP B.V.
June 15, 1982

Research papers

The role of the financing intermediary as an important link between money suppliers and ultimate borrowers

Little is known about behaviour, attitudes and expectations of these financial intermediaries, because usually all marketing research has been focused on the ultimate consumers. Therefore, a survey among 174 Dutch financial intermediaries was carried...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Philip P. Todd
June 15, 1982

Research papers

The everyday-life-approach as a new research perspective in opinion and marketing research

The purpose of this paper is to provide information about the basic characteristics and potential applications of the SINUS Everyday Life Research Program which explores new ground both in terms of theory and methodology. Initially, the research...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Ulrich Becker, Horst Nowak
June 15, 1982

Research papers

The everyday-life-approach as a new research perspective in opinion and marketing research (German)

The purpose of this paper is to provide information about the basic characteristics and potential applications of the SINUS Everyday Life Research Program which explores new ground both in terms of theory and methodology. Initially, the research...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Ulrich Becker, Horst Nowak
June 15, 1982

Research papers

Perspectives of the building society market

For our initial evaluation we undertook a discriminant analysis to see if the age groups varied from one another with respect to attitudes towards living. The main objective of this phase was to compare the attitudes of the respondents towards living...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Bruno Hötzel
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1982