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Research papers

The use of new technology to help the consumer

This paper describes the work of Consumers' Association, publishers of Which?, and of The Survey Unit, giving some details of their aims, organisation, and methods, and describing briefly the problems, particularly those associated with data...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Authors: Michael Warren, Michael Willmott
June 15, 1984

Research papers

Marketing analysis on the basis of consumers' degree of involvement

Consumers' involvement in products considerably moderates their reactions to marketing and advertising stimuli. Involvement has now gained the status of a major parameter to be taken into account in advertising and marketing strategies. Current...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Gilles Laurent, Jean-Nöel Kapferer
Company: IFOP
June 15, 1984

Research papers

The importance of brand preference in adolescence for brand loyalty later on

How great is the brand-loyalty of adolescents? This is a crucial question of brand advertising and marketing strategies directed towards young people. In this study, carried out in 1984 data on brand-use and brand-preference was collected for 1970...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Authors: Brigitte Melzer, Astrid V. Middelmann-Motz
June 15, 1984

Research papers

Do-it-yourself products for home improvement/repair

This study was, therefore, designed primarily to determine the demographic and socioeconomic profile of do-it-yourselfers. Data obtained from 119 households located in the city of Niagara Falls and suburbs, and analyzed using discriminant analysis...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Author: Venxatakrishna V. BeIlur
June 15, 1984

Research papers

Consumer durables

This paper compares actual consumer budget priorities to predictions from the value priority model. The actual consumer budgets are obtained via personal interviews in which consumers are asked to indicate which durable goods they plan to purchase in...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Glen L. Urban, John R. Hause
June 15, 1984

Research papers

The patient's input

A number of changes in society, technology and the way people use health care facilities, are leading to a greater recognition of the strong influence patient decision making can have on the fortunes of the industry. Examples are quoted to illustrate...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Philip D. Barnard
June 15, 1983

Research papers

Technology, the family, and consumer behavior

The purpose of this paper is to propose that consumer research can contribute even more if some efforts were to be spent - by researchers and corporate managers alike - on observing how consumers interact with technology, that is to say, with the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Franco M. Nicosia
June 15, 1983

Research papers

Life style applications to bank customers

After scientific institutions, publicity media and mass products advertisers, banks are wondering now about the usefulness of life style in their everyday activities. As to Crédit Agricole, its marketing research was devoted to the development of...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Authors: Anne Pugnet, Jean-Claude Coutin
June 15, 1982

Research papers

Pre-classifying consumers

This paper discusses current and future developments in the ways pre-classification can be used. The paper particularly examines the use of small area statistics linked to other data bases. A suggestion is also made as to how pre- classification can...

Catalogue: Seminar 1982: Classifying Consumers
Author: Bill Blyth
June 15, 1982