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Research reports

Qualitative research into Ladbroke's holiday advertising

Ladbrokes Ltd., in conjunction with SJIP Ltd., arecurrently progressing the development of a TV commercialdesigned to expand Ladbrokes share of the holiday campmarket.Consumer research was therefore required in order to:1. Identify the general and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 19, 1976
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Citation

, C. (1976a, July 19). Qualitative research into Ladbroke's holiday advertising. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-ladbroke-s-holiday-advertising


Research reports

Rowntrees new product research: Krokants and Orange Peel

The research was required to evaluate consumer reactionsto two possible new straight-line productsKrokants and Orange Peel. The objectives of the research were to investigatepotential consumer interest in the new products. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Rowntrees new product research: Krokants and Orange Peel. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/rowntrees-new-product-research-krokants-and-orange-peel


Research reports

Qualitative research on Brand XY (Oberstein) lager

Cherry Hedger & Seymour have produced anadvertising strategy for a new lager productcalled Oberstein (Brand XY). The logic behindthis advertising approach has been built onthe traditional belief that the best lagers arecontinental in origin. In...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research on Brand XY (Oberstein) lager. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-brand-xy-oberstein-lager


Research reports

Qualitative research into Aquascutum

This report is based upon one group discussionamongst nine buyers of expensive men's clothes, including four buyers of Aquascutum. The group took place on the 15th of May 1979, andalthough it lasted a long time, it is still anextremely limited...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into Aquascutum. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-aquascutum


Research reports

Qualitative research into instant soup development

The research was required to assess the relevance ofthese concepts to the consumer and to exploreother potential routes for development or productimprovement. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research into instant soup development. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-instant-soup-development


Research reports

Research on handcraft toys

The objectives of the research were:1. To discover which toys create the most interest amongst children and adults.2. To discover which factors are most important to children and adults in choice and enjoyment of any toy.3. To identify any strong...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Research on handcraft toys. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/research-on-handcraft-toys


Research reports

Report on senior service gift scheme

Five Gift Schemes have been produced for the development of Senior Service Tipped. This research had three major objectives:- to check on consumer comprehension of the mechanics of the schemes.- to assess the relative acceptability of the schemes.-...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Report on senior service gift scheme . ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/report-on-senior-service-gift-scheme-


Research reports

Qualitative research on gas lamps

This report sets out the results, conclusions and recommendations, drawn from a qualitative study on consumer responses to Victorian Style Gas Lamps. The research objectives were:1. To ascertain how respondents felt about the exterior of their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on gas lamps. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-gas-lamps