Resources Library by ANA

The changing role of money

It's a Brave New World for financial services. Managing and moving money should be a right, not a privilege. That's one of the hallmarks of PayPal's inclusive and progressive vision. To help us bring this vision to life, PayPal partnered with...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Daniel Jenkinson, Robert Cook

Company: Firefish

November 18, 2015

Driving success through Big Data segmentation

The GFC posed an enormous challenge to GE Capital's consumer business in Australia given the seismic shift driven in consumer mindsets in relation to finance, credit and debt. To chart a course for success post-GFC, Nature and The Lab developed a...

Catalogue: Congress 2015: Revelations

Authors: Chris Crook, Kate Sokulski, Paul Labagnara, Peter Stuchbery

Company: Research Now SSI

June 15, 2015

Inspiring insight to action

For the first time ever, more than half of the world’s population lives in urban areas and we have truly become a ‘City planet’. Cities are a place to discover, enjoy your passions, be curious, and create memories – whether you...

Catalogue: Congress 2014: What Inspires?

Author: Christina (Tina) M. Nathanson

June 15, 2014

Feel nothing, do nothing

We know now more than ever about what people do online, but very little about why, and how it makes them feel. MasterCard approached BrainJuicer to help them better understand on-line purchasing and payment behaviour. What we learned deepened and...

Catalogue: Congress 2013: Think Big

Authors: Koen De Vos, Tom Ewing, Joost Vastenavondt, Orlando Wood

September 26, 2013

Feel nothing, do nothing

We know now more than ever about what people do online, but very little about why, and how it makes them feel. MasterCard approached BrainJuicer to help them better understand on-line purchasing and payment behaviour. What we learned deepened and...

Catalogue: Congress 2013: Think Big

Authors: Orlando Wood, Koen De Vos

June 15, 2013

Money talks

This presentation illustrates how storytelling can unlock more transformational insight in an industry characterized by inflexibility, complexity and challenging relationships between brands and consumers and elevate beyond the very rational, logical...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Esther Garland, Riki Neill, Henrietta De Souza

Company: Face

September 13, 2012

Mastercard- Master insights

Consumer opinions are prolific, authentic and insightful when respondents are more 'relaxed' in the internet versus when they are approached in person. Analysis on consumer-generated content in social media made a great contribution to nurturing the...

Catalogue: Latin America 2012: Uncovering Opportunities

Author: Ricardo J. Alvarez

Company: MasterCard

May 3, 2012

The financial intelligence FQ-game

When it comes to financial management, people live between the emotions of 'hope' and 'fear'. The Financial Intelligence 'FQ' test is an online study designed to measure financial literacy and emotions, and how this influences attitude, behaviour and...

Catalogue: Congress 2011: Impact

Authors: Chris Kersbergen, Jan Kienhuis

September 18, 2011

The 'ANT' and the grasshopper

The effects of the economic downtown of 2009 in India, an emerging market, were comparatively muted, partly attributed to macro economic factors such as the governmental regulatory measures. But was there anything inherent in the Indian consumer...

Catalogue: Congress 2009: Leading The Way

Authors: Kalyan Karmakar, Ipsita Ghosh

Company: Nielsen

September 21, 2009