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Research papers

Brand/price trade-off

This paper concentrates on the Brand/Price Trade-Off (BPTO) modelling technique; how in the context of growing interest in price testing methods it evolved from earlier ad-hoc pricing work, and some of the problems that it helped to overcome. Since...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: Rory P. Morgan
October 26, 1987
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Citation

Morgan, R. P. (1987a, October 26). Brand/price trade-off . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/brand-price-trade-off-


Research papers

The adaptation of advanced modelling techniques to agricultural research and marketing

This paper takes as its thesis the argument that the dynamic changes taking place in agricultural markets and marketing offer agricultural market research a chance to enhance its worth and standing through the provision of advanced marketing aids...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Simon Chadwick
June 15, 1985
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Citation

Chadwick, S. (1985a, June 15). The adaptation of advanced modelling techniques to agricultural research and marketing. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-adaptation-of-advanced-modelling-techniques-to-agricultural-research-and-marketing


Research papers

Modelling

The paper stresses the need for modelling as a tool for structuring the complexities of the marketing environment so that marketing management can better utilise the data at their disposal as well as their knowledge. This will help in meeting the...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Danny A. Nijburg
January 25, 1984
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Citation

Nijburg, D. A. (1984a, January 25). Modelling. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/modelling


Research papers

Models in market research

Discussions at last year's ESOMAR congress at Scheveningen have shown a growing need for scientific methods in Market Research (science in the sense of exact natural sciences), they have shown, however, at the same time a regrettable lack of...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Johannes Ax
June 15, 1961
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Citation

Ax, J. (1961a, June 15). Models in market research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/models-in-market-research


Research papers

Models in market research (German)

Discussions at last year's ESOMAR congress at Scheveningen have shown a growing need for scientific methods in Market Research (science in the sense of exact natural sciences), they have shown, however, at the same time a regrettable lack of...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Johannes Ax
June 15, 1961
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Citation

Ax, J. (1961a, June 15). Models in market research (German). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/models-in-market-research-german-