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Research papers

The quest for on-line quality research

Australia has been one of the countries at the forefront of the development of on-line research, and the industry estimates that at 30% of quantitative research, on-line is the dominant research methodology.The Australian industry has recognised the...

Catalogue: Asia Pacific 2008
Author: Travyn Rhall
Company: KANTAR TNS Malaysia
April 9, 2008
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Citation

Rhall, T. (2008a, April 09). The quest for on-line quality research. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-quest-for-on-line-quality-research


Research papers

Leapfrogging market research into consultancy

The paper demonstrates how to approach a strategic business issue, analyze it in its entire business context and develop productive solutions.In order to solve certain business issues, one must use a mix of tools and analyses from other disciplines...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Sonali Desai, Travyn Rhall
September 19, 2004
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Citation

Desai and Rhall (2004a, September 19). Leapfrogging market research into consultancy. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/leapfrogging-market-research-into-consultancy