You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Social Listening.
ANA has found 24 results for you, in 182 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Take me home, country roads!

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Arindam Mohanty, Vipul Sachdeva, Zaneta Sebastian
Companies: PepsiCo, Kantar
September 8, 2019
×

Citation

Mohanty, Sachdeva and Sebastian (2019a, September 08). Take me home, country roads!. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/take-me-home-country-roads-


Videos

Social insights for making sensitive connections

This work outlines how Macmillan and Listen & Learn Research used social data to learn how to help people who have just been told they have cancer.  Working with Listen & Learn, Macmillan used a social insights approach to finding,...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jeremy Hollow, Peter Gerry
September 8, 2019
×

Citation

Hollow and Gerry (2019a, September 08). Social insights for making sensitive connections. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/social-insights-for-making-sensitive-connections-10737


Research papers

Social insights for making sensitive connections

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}This paper outlines how Macmillan and Listen & Learn Research used social data to learn how to help people who have just been told they have cancer.  Working with Listen...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Peter Gerry, Jeremy Hollow
September 8, 2019
×

Citation

Gerry and Hollow (2019a, September 08). Social insights for making sensitive connections. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/social-insights-for-making-sensitive-connections


Videos

Twitter and its conversational context (Spanish)

Digital life in our modern world has merged with the analog lives of people. The horizon of human relations, including their deepest needs and interests, has extended to the virtual space of the different social networks that have positioned...

Catalogue: Latin America 2019
Authors: Angel Heredia, Omar Schoijet
Companies: Arconte, Twitter
April 9, 2019
×

Citation

Heredia and Schoijet (2019a, April 09). Twitter and its conversational context (Spanish). ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/twitter-and-its-conversational-context-spanish-


Videos

Are you listening? (Spanish)

With Givaudan, a company always at the forefront of consumer insights of the flavours and fragrances industries, we jointly carried out a qualitative and quantitative exploration on Twitter, Facebook and Instagram to understand RTD and beer...

Catalogue: Latin America 2019
Authors: Damián Suárez, Sebastián Silva
Company: Mega Research
April 9, 2019
×

Citation

Suárez and Silva (2019a, April 09). Are you listening? (Spanish). ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/are-you-listening-spanish-


Research papers

Are you listening?

With Givaudan, a company always at the forefront of consumer insights of the flavours and fragrances industries, we jointly carried out a qualitative and quantitative exploration on Twitter, Facebook and Instagram to understand RTD and beer...

Catalogue: Latin America 2019
Authors: Sebastián Silva, Damián Suárez
Companies: Mega Research, Givaudan
April 7, 2019
×

Citation

Silva and Suárez (2019a, April 07). Are you listening?. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/are-you-listening-


Research papers

Twitter and its conversational context

Digital life in our modern world has merged with the analog lives of people. The horizon of human relations, including their deepest needs and interests, has extended to the virtual space of the different social networks that have positioned...

Catalogue: Latin America 2019
Authors: Angel Heredia, Omar Schoijet, Ana Victoria Garcia
Companies: Arconte, Twitter
April 7, 2019
×

Citation

Heredia, Schoijet and Garcia (2019a, April 07). Twitter and its conversational context. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/twitter-and-its-conversational-context


Research papers

Uncovering affinities and brand equity by simply listening

Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Marcello Sasso
November 8, 2017
×

Citation

Sasso, M. (2017a, November 08). Uncovering affinities and brand equity by simply listening. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/uncovering-affinities-and-brand-equity-by-simply-listening-9146


Research papers

A journey to Artificial Intelligence

This article will explore: The importance of accuracy when it comes to social insights. Sentiment and semantic accuracy both need to be at least over 70%, while the dataset to be analysed needs to be clean of "noise" i.e. irrelevant posts. Failure to...

Catalogue: Latin America 2017: #IN
Author: Michalis Michael
Company: DigitalMR Ltd
June 15, 2017
×

Citation

Michael, M. (2017a, June 15). A journey to Artificial Intelligence. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/a-journey-to-artificial-intelligence-8999