You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Social Listening.
ANA has found 24 results for you, in 237 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

How to integrate data from online surveys with social listening & analytics

Nowadays social listening and analytics is an integral part of market research and customer insights. Surveys alone are no longer adequate, or fully representative of how consumers perceive brands and products, unless they are shorter, faster, and...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Michalis Michael, Divya Radhakrishnan
Companies: Nielsen, DigitalMR Ltd
June 15, 2017
×

Citation

Michael and Radhakrishnan (2017a, June 15). How to integrate data from online surveys with social listening & analytics. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/how-to-integrate-data-from-online-surveys-with-social-listening-analytics


Videos

A journey to Artificial Intelligence

It has become apparent in the last few years that social listening & analytics is an integral part of market research and customer insights. The main skill required to analyse big data is A.I. analysis. Surveys alone are no longer adequate or...

Catalogue: Latin America 2017: #IN
Author: Michalis Michael
Company: DigitalMR Ltd
June 15, 2017
×

Citation

Michael, M. (2017a, June 15). A journey to Artificial Intelligence. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/a-journey-to-artificial-intelligence


Research papers

How can a Chinese manufacturer discover their international customers through integrated methodologies?

Target consumers for many Chinese manufacturers are based internationally, and accessing an accurate view of their audience is more imperative than for those living in the same culture as their market. As Chervon expands further into the US and...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Jeff Tsui, Alex Tu
Company: Kantar
May 9, 2017
×

Citation

Tsui and Tu (2017a, May 09). How can a Chinese manufacturer discover their international customers through integrated methodologies?. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/how-can-a-chinese-manufacturer-discover-their-international-customers-through-integrated-methodologies-


Videos

Uncovering affinities and brand equity by simply listening

Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Marcello Sasso, Tim Burke
January 15, 2017
×

Citation

Sasso and Burke (2017a, January 15). Uncovering affinities and brand equity by simply listening. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/uncovering-affinities-and-brand-equity-by-simply-listening


Research papers

2X the impact at ½ the time and ½ the cost?

This paper will share the learnings from our experience of the journey to re-invent our Unilever H&A, one which we think successfully delivered on the brief. It will specifically cover four key areas: 1. What are the opportunities provided by...

Catalogue: Congress 2016: #WOW
Authors: Namita Mediratta, Karen O'Hara, Mark Whiting, Sunando Das
Company: KANTAR TNS Malaysia
June 15, 2016
×

Citation

Mediratta, O'Hara, Whiting and Das (2016a, June 15). 2X the impact at ½ the time and ½ the cost? . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/2x-the-impact-at-the-time-and-the-cost--8668


Research papers

Building digital brand engagement

In this paper we will review the seven drivers of digital brand engagement with real examples in the of cookie and crackers categories in Latin America. The paper illustrates Pepsico Best Practice and the amazing results of suing social networks to...

Catalogue: Latin America 2015: Carnival of Insights
Author: Federico Barallobre
April 28, 2015
×

Citation

Barallobre, F. (2015a, April 28). Building digital brand engagement. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/building-digital-brand-engagement