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Videos

Virtual Reality, Real Impact

As I put on the VR headset, I find myself in a sleek, modern building. The bric logo catches my eye immediately, its teal letters popping against the crisp white walls. That is the company that invited me, I must be in the right place. A woman...

Catalogue: Asia Pacific 2024
Authors: Barbara du Perron, Ewoud van Bennekom
November 19, 2024
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Citation

du Perron and van Bennekom (2024a, November 19). Virtual Reality, Real Impact. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/virtual-reality-real-impact-12687


Videos

Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation

Clever Kevin is MDIs cape-wearing Koala who is also an AI qualitative moderator. Clever Kevin aims to make qualitative research more attainable for a broader range of projects, bringing rich qualitative insights into more business decisions, by...

Catalogue: Asia Pacific 2024
Authors: Fiona Buchanan, Imran Khan
November 19, 2024
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Citation

Buchanan and Khan (2024a, November 19). Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/is-there-bang-for-half-the-cost-exploring-the-utility-of-multilingual-qualitative-ai-moderation-12701


Videos

Navigating the Shadows: Managing the Grey Market Challenge

The grey market is a pervasive aspect of e-commerce shopping but is a highly sensitive topic. Brands are reticent to provide the exact details of the size of this problem, impacts on specific products in key markets, as well as their own proprietary...

Catalogue: Asia Pacific 2024
Authors: Joanne Foo, Renee Editha Mendoza
November 19, 2024
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Citation

Foo and Mendoza (2024a, November 19). Navigating the Shadows: Managing the Grey Market Challenge . ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/navigating-the-shadows-managing-the-grey-market-challenge--12714


Videos

Decoding the Thing and I with AI

What makes one minty toothpaste stand out from the other?Is it just the fact that it cleans your teeth? Far from it. Function is but one dimension of the product experience that differentiates one product from the other. Consumers are not interested...

Catalogue: Asia Pacific 2024
Authors: Ansie Collier, Katherine Mendoza
November 19, 2024
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Citation

Collier and Mendoza (2024a, November 19). Decoding the Thing and I with AI. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/decoding-the-thing-and-i-with-ai-12699


Videos

When Content Meets People

In the modern media landscape, the BBC has an envious USP of being Netflix, Spotify, Sky News and The Athletic all rolled into one. Having a common understanding of the media decision-making drivers, and an understanding of how a range of media...

Catalogue: Congress 2024
Authors: Kenny Cunniffe, Katherine Duff, Kevin Thompson
October 1, 2024
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Citation

Cunniffe, Duff and Thompson (2024a, October 01). When Content Meets People. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/when-content-meets-people-12612


Videos

Emotion-Inducing Fragrances

Sol de Janeiro (SdJ), a brand experiencing significant success with limited edition (LE) scents, often seeks to understand which fragrances resonate most strongly with consumers. This knowledge contributed to guiding their decision to transition...

Catalogue: Congress 2024
Authors: Nikolai Reynolds, Davide Baldo, Manuel Garcia-Garcia, Brittany Calvert, Mariana Kolomayets, Ashley Ericksen, Adriana Mora
October 1, 2024
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Citation

Reynolds et al. (2024a, October 01). Emotion-Inducing Fragrances. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/emotion-inducing-fragrances-12572


Videos
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Citation

Kraft, Curtain and Curtin (2024a, October 01). Breaking Through Internal Innovation Barriers. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/breaking-through-internal-innovation-barriers


Videos

The Impact of Attention

Brands spend billions of dollars a year on advertising worldwide, in an environment where it is harder to gain people?s attention, and also attribute how effective a brand?s advertising spend is.  In 2022, Dr. Karen Nelson-Field, CEO of...

Catalogue: Congress 2024
Authors: Richard Colwell, Jill McGrath, Karen Nelson-Field
October 1, 2024
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Citation

Colwell, McGrath and Nelson-Field (2024a, October 01). The Impact of Attention. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/the-impact-of-attention-12637


Videos

Unravelling the Cost-of-Living Crisis Myth

In 2022, consumers around the world experienced a whiplash effect. Bolstered by savings accrued during the COVID-19 pandemic and driven by a desire to get out and treat themselves after lockdowns, consumers were abruptly confronted by steep price...

Catalogue: Congress 2024
Authors: An Hodgson, Jana Rude, Connor Malloy, Marija Aciene
October 1, 2024
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Citation

Hodgson, Rude, Malloy and Aciene (2024a, October 01). Unravelling the Cost-of-Living Crisis Myth . ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/unravelling-the-cost-of-living-crisis-myth--12641