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Videos
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Citation

Gopalakrishnan, A. (2023a, October 05). Understanding the Evolving Insights Industry. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/understanding-the-evolving-insights-industry


Videos

Turbo Takeaways

Supercharger DAY 3 Turbocharged Takeaways 2

Catalogue: Congress 2023
Author: Lyndall Spooner
Company: Fifth Dimension Research and Consulting
October 5, 2023
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Citation

Spooner, L. (2023a, October 05). Turbo Takeaways. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/turbo-takeaways


Videos

Embracing the Avalanche of Change

Predicting, particularly when it is about the future, is difficult; This was the rather quizzical comment oncemade by Nobel Laureate Niels Bohr. In our world, which is experiencing greater volatility, uncertainty,complexity and ambiguity (?VUCA?),...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Embracing the Avalanche of Change. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/embracing-the-avalanche-of-change-11979


Videos

The time traveller's guide to consumer insights

Doctor When will see you now. The time traveler's guide to consumer insights: How to foretell your consumer's destiny accurately with big & small data.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Adrian Terron
September 8, 2019
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Citation

Terron, A. (2019a, September 08). The time traveller's guide to consumer insights. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-time-traveller-s-guide-to-consumer-insights-10671


Videos

From glass half full to glass overflowing

Our journey to better understand the impact of advertising dollars on sales beyond the short run. Operating on a hunch, we ventured to harness the wealth of customer perception data and the best of existing statistical models at Microsoft to deliver...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Bernard Brenner, Robert Graves
Company: Microsoft
September 8, 2019
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Citation

Brenner and Graves (2019a, September 08). From glass half full to glass overflowing. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/from-glass-half-full-to-glass-overflowing-10689


Videos

The death of polls?

Opinion polls and electoral polls were subject to intense scrutiny and criticism in the wake of the 2016 experience, followed by renewed confidence in the first months of 2017. Polling firms are facing up to the current challenges and reports of the...

Catalogue: Congress 2018
Author: Henri Wallard
Company: Ipsos MRBI
September 23, 2018
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Citation

Wallard, H. (2018a, September 23). The death of polls?. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-death-of-polls-


Videos

A new generation of craftsmanship

We set ourselves the challenge of forecasting the future for our insights engine, asking ourselves a series of questions about how we conceive insights across Unilever as a whole, how the field of insights is evolving, and about the needs and...

Catalogue: Congress 2018
Author: Myralda Derks
September 23, 2018
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Citation

Derks, M. (2018a, September 23). A new generation of craftsmanship. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/a-new-generation-of-craftsmanship