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Videos

Think the present, model the future!

This unique and special qualitative method-mix of Online Forums and Lego® Serious Play® evoked such valuable insights which were translated and transformed into mental maps of the past, the present and the future audio usage.

Catalogue: Fusion 2019
Author: Charlotte Hager
Company: comrecon
November 10, 2019
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Citation

Hager, C. (2019a, November 10). Think the present, model the future!. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/think-the-present-model-the-future--10875


Videos

Driver analysis as a gateway to advanced analytics

This interactive how-to session will start with a simple example of how to do a basic driver analysis and will then introduce advanced analytics that can make it more powerful. This Principles Express Live session is derived from the University of...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Jeffrey Henning
September 8, 2019
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Citation

Henning, J. (2019a, September 08). Driver analysis as a gateway to advanced analytics. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/driver-analysis-as-a-gateway-to-advanced-analytics


Videos

Tell me who your friends are, I will tell you who you are

Want to get rid of costly brand image tracking and barometers? The Brand Mining tool leverages the network structure of social media and uncovers which perceptual dimensions are associated (or not) with your brand.

Catalogue: Congress 2018
Author: Laurent Florès
September 23, 2018
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Citation

Florès, L. (2018a, September 23). Tell me who your friends are, I will tell you who you are. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/tell-me-who-your-friends-are-i-will-tell-you-who-you-are