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This unique and special qualitative method-mix of Online Forums and LegoÂ® Serious PlayÂ® evoked such valuable insights which were translated and transformed into mental maps of the past, the present and the future audio usage.
This interactive how-to session will start with a simple example of how to do a basic driver analysis and will then introduce advanced analytics that can make it more powerful. This Principles Express Live session is derived from the University of...
Want to get rid of costly brand image tracking and barometers? The Brand Mining tool leverages the network structure of social media and uncovers which perceptual dimensions are associated (or not) with your brand.