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Research papers

The fragrance cocktail

The unique cultural values prevalent in Russia have a deep impact on the appeal of prestige perfume brands to Russian female consumers: a 'premium segment' that has been introduced just twenty years ago. This presentation describes how Russian women...

Catalogue: Fragrance 2009: The Trends Mistral
Author: Frédéric Miedzinski
Company: Open Air
June 26, 2009

Research papers

How American fragrance brands can effectively address multi-cultural differences

New perfume launches from leading American brands are often disappointing abroad, especially in France in comparison to their success in the United States.Leading American brands in other industries experience the same difficulty. Increasing cultural...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Frédéric Miedzinski, Alan Appelbaum
Company: Market Probe International Inc.
May 15, 2005

Research papers

GPS - Generating Perfume Sparkles by Global Positioning System

This paper describes the 'GPS' approach, which consists of defining the right target for the next perfume of the brand 'XYZ' and of point out the concepts to which this target is sensitive. The aim of GPS is to serve the development of perfume...

Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Patrick Duquesne, Frédéric Miedzinski
March 16, 2003