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Research papers

Everyone Has a La La Land

Imagination which as a concept can arguably be traced back to Aristotle's notion of Phantasia (i.e., mentalimages) and its Latin translation, imagination has been historically viewed as having an important role in allforms of thinking. Scholars...

Catalogue: Creativity. Connections. Community.
Author: Sandeep Dutta
Company: SkyTran
July 18, 2022
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Citation

Dutta, S. (2022a, July 18). Everyone Has a La La Land. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/everyone-has-a-la-la-land


Research papers

System 3: Measuring the consumer's imagination

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Learn the new science of System 3, the human imagination, in a challenging interactive...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Leigh Caldwell, Lizzi Seear
September 8, 2019
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Citation

Caldwell and Seear (2019a, September 08). System 3: Measuring the consumer's imagination. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/system-3-measuring-the-consumer-s-imagination


Videos

System 3: Measuring the consumer's imagination

Learn the new science of System 3, the human imagination, in a challenging interactive workshop that will draw on your unconscious mind to build a shared prediction of the future of the research industry. Be part of insight's next chapter!

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Leigh Caldwell
September 8, 2019
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Citation

Caldwell, L. (2019a, September 08). System 3: Measuring the consumer's imagination. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/system-3-measuring-the-consumer-s-imagination-10720