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Research papers

Children and marketing

One result of the conference was the formulation of a research program containing some specified goals. We shall return to this, but first of all we would like to introduce a number of considerations voiced at the conference. Now, the participants...

Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Paul Kruger Andersen, Kurt Pedersen
August 1, 1980
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Citation

Andersen and Pedersen (1980a, August 01). Children and marketing. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/children-and-marketing-2044


Research reports

Qualitative research on two new count-lines

Rowntree Mackintosh has developed two potentialcountlines: A chocolate-covered banana-flavored bar and a chocolate-covered orange bar.The objectives of this research were:1. To obtain consumer responses to the banana barand orange bar as new product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1980
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Citation

, C. (1980a, July 01). Qualitative research on two new count-lines. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-two-new-count-lines


Research reports

Qualitative research into Lotus Bathrooms

Lotus Bathrooms are considering the introduction offive completely new and unique bathroom suite colours inthe United Kingdom. Lotus Bathroomswished to test the five new colour variants.The objective of the research was: to evaluate in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1979
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Citation

, C. (1979a, October 01). Qualitative research into Lotus Bathrooms. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-lotus-bathrooms


Research reports

Consumer reactions towards Krackawheat animatics

Earlier this year the agency produced twoadvertising routes based on positioning Krackawh at more directly against Jacob'sCream Crackers, using the proposition thatKrackawheat are the best crackers for eatingwith cheese. This research was undertaken...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Consumer reactions towards Krackawheat animatics. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/consumer-reactions-towards-krackawheat-animatics


Research reports

Concept testing for Golden Rail

Previous research into consumer responses to 1978Golden Rail brochure has found negative reactions to the use of McGill type postcards.British Rail and the Agency wish to re-examine consumerresponses to a postcard brochure format as a means of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Concept testing for Golden Rail. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/concept-testing-for-golden-rail


Research reports

Qualitative research into National Westminster 'Bankophobia' concepts

The Agency has prepared a number of advertisingexecutions for the National Westminster Bank, andwish to test responses. to some press materialspecifically comprehension of 'Bankophobia' as ' the theme of the campaign.The research objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into National Westminster 'Bankophobia' concepts . ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-national-westminster-bankophobia-concepts-


Research reports

Research report on two new countlines

Rowntree Mackintosh has developed two potentialcountlines:1. A chocolate-covered lemon bar with fruit andnuts;2. A ginger bar, similar to a Mars bar.The objectives of this research were: 1. To obtain consumer responses to the lemon barand ginger bar...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Research report on two new countlines. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/research-report-on-two-new-countlines


Research reports

Qualitative research into new 'Long Matchmakers' packs

The Terry's Bridge Mint style pack developed forLong Matchmakers was highly successful in theprevious research, but its high production costshave obviated its usage. A new 'slide and shell'pack has been developed - dimensions similar tothose of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research into new 'Long Matchmakers' packs. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-new-long-matchmakers-packs


Research reports

Tea bag brand proposition research

This research was designed to test out consumerresponses to two propositions developed for Typhoo. The overall objectives of this research were todetermine which of the routes outlined above bestoptimizes the opportunity in the premium end of thetea...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
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Citation

, C. (1979a, January 01). Tea bag brand proposition research. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/tea-bag-brand-proposition-research