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Research papers

Medical professionals are no relatives of Mr. Spock

This paper addresses the need for an in-depth understanding of medical practitioners and the different profiles that can be detected among them. We will also see how we can get in touch with the deeper motivations that are the real drives behind...

Catalogue: ESOMAR Global Healthcare Conference 2003
Author: Madeleine Janssens
February 23, 2003

Research papers

Orientations to health care reform

This paper describes an approach that allows us to take the findings of a large scale health survey of more than 3,000 Canadians and analyse these findings so as to assess Canadians' reactions not just to specific reform measures but also to broad...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Jane Armstrong, Diana MacDonald, Lorne James Rothman
Company: IRIS Network
February 23, 2003

Research papers

The state of the art in market segmentation in healthcare

The authors argue that the need to segment markets in the healthcare business has never been greater. In their constant struggle to find new, more powerful sales and marketing techniques, pharmaceutical marketers have seriously turned their attention...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Howard Ziment, John Tapper
February 23, 2003

Research papers

Web strategies for the pharmaceutical industry

Vividence studies reveal that exposure to effective pharmaceutical websites increases consumers' likelihood to request specific prescription drugs from their physicians. In December 2001 the research team conducted an independent study of five...

Catalogue: ESOMAR Global Healthcare Conference 2003
Author: Bonny Brown
February 23, 2003

Research papers

Consumer driven prescription drug plans

Considerable discussion on the rising healthcare and pharmaceutical costs and the future direction of the U.S. healthcare system is routinely heard in political debates and with employers. Employers are shifting some of the cost burden to their...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: James Bologna, Donald Falkinburg
February 23, 2003