You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Catalogues containing ESOMAR/WAPOR Congress 1971: From Experience To Inovation .
ANA has found 38 results for you, in 298 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market

The "Risk Analysis model" used by our company after David B. Hertz' and Mac Kinsey's specialists reports, was specially helpful at a time of preliminary studies we did before coming to the decision to launch a serie of new floor care products in...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: G. Fabian
August 1, 1971

Research papers

Forecasting indexes

In 1970, we, at IFOP/ETMAR, worked on perfecting the computation of indexes from opinion surveys. By experience, we knew how important psychological phenomena reveal to explain the evolution of economic realities such as the successful launching of a...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: B. Roche
Company: IFOP
August 1, 1971

Research papers

Forecasting indexes (French)

In 1970, we, at IFOP/ETMAR, worked on perfecting the computation of indexes from opinion surveys. By experience, we knew how important psychological phenomena reveal to explain the evolution of economic realities such as the successful launching of a...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: B. Roche
Company: IFOP
August 1, 1971

Research papers

Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market (French)

The "Risk Analysis model" used by our company after David B. Hertz' and Mac Kinsey's specialists reports, was specially helpful at a time of preliminary studies we did before coming to the decision to launch a serie of new floor care products in...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: G. Fabian
August 1, 1971

Research papers

Product testing methodology in relation to marketing problems

Product testing has been a relatively neglected area in the literature of market research. This paper reviews current thinking and practice, discusses some major methodological issues and indicates some areas for further investigation. The first...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: John C. Penny, L. M. Hunt, Tony Twyman
August 1, 1971

Research papers

Name research (French)

There is Increasingly less questioning of the importance which the name of a product (or a service, a company, etc...) represents in relation to the favourable or unfavourable image given by the latter: the name conveys Information - justified or...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Y. Boulvin, J. Szekely
August 1, 1971

Research papers

Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing)

The implementing of an ISM in a firm is a long and complex operation as it is not only a question of the construction of technical tools, but equally and especially the insertion in the firm of a work method placing data processing at the service of...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Jean-Mathieu Paoli, Robert Jeanteur
August 1, 1971

Research papers

Corporate image research reviewed

Corporate image research, receiving increasing attention as companies see the need to assess the value of a good corporate reputation, is defined and put into perspective in the context of various "images" that inter-relate, including the product...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Robert M. Worcester
June 15, 1971

Research papers

A review of consumer decision process models

The purpose of this paper is to review the current position in buyer behaviour theory, with particular reference to an approach that is gaining increasing popularity, and which places major emphasis upon consumer decision processes. The paper is in...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: J. A. Lunn
June 15, 1971