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Videos

Recreating AlaTurca

In order to achieve radical innovation, companies require an increasingly deep understanding of consumers’ wants and needs. Three challenges that consumer insights teams are faced with are detailed, and a design-driven approach offered that uses...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Pieter Desmet, Steven Fokkinga, Erkan Balkan, Eapen George, Deger Ozkaramanli
June 15, 2013

Videos

What do you do when your world is turned upside-down?

A company marketed a product which had the highest volume of scripts in the Canadian prescription market for years, dominating its category. With post publication of safety concerns, promotion of the drug was discontinued for several years. With...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Johanna Faigelman, Catharine Bauer
June 15, 2013

Videos

Making cross cultural qual work in a connected world

Panel Discussion Moderated by:Steve August, Revelation, USAParticipants:Andrew Vincent, Waves, UKAnupama Wagh Koppar, L’Oreal, IndiaEdward Appleton, Avery Zweckform, GermanySandrine McClure, Added Value, France

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Steve August, Andrew Vincent, Anupama Wagh-Koppar, Sandrine McClure, Edward Appelton
June 15, 2013

Videos

Insight mining with positive psychology

Positive affect has been shown to increase creativity and problem-solving (Isen et al, 1987) and interventions developed from positive psychology, the scientific study of well-being, have been shown to increase engagement, verbal fluidity and...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Stacy Graiko, Andrew Soren
Company: KANTAR TNS Malaysia
June 15, 2013

Videos

Lessons from Don Quixote

Three experienced international qualitative practitioners (two from Germany and one from the UK) across two research agencies draw inspiration from a classic Spanish novel to put forward a transformation agenda. A new and more collaborative model for...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Andrew Vincent, Dörte Töllner, Dieter Müller-Veeh
Company: Point-Blank International GmbH
June 15, 2013

Videos

The flow of enthusiasm in music

An artist experiences enthusiasm on different levels. They are inspired, jam with fellow musicians and at some point, a crowd goes wild. Rijn Vogelaar and James Whelligan talk about these three moments of enthusiasm: The Flame (inspiration), The Flow...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Jamie Whelligan, Rijn Vogelaar
June 15, 2013